Senior Marketing Manager Teams & Federation Activation

Description

You will lead marketing for the company's global football teams, working alongside the wider marketing group.

The company is a global sports brand that makes footwear, apparel and accessories for athletes and everyday movers. The group also owns two other brands, operates in more than 120 countries and employs about 22,000 people.

Responsibilities

• Build short and long term communication plans for the company's football teams worldwide, so brand sponsorship spending delivers more impact.
• Plan campaigns for men's and women's football assets across the year, tied to product launches, club and national team milestones, key matches, cultural moments and trends as they arise.
• Create authentic, engaging stories and content about products and teams that strengthen consumer connection and support partnership sales and visibility, working with the integrated marketing team.
• Produce premium visual, video, digital and social content with the teamsport marketing team and agency partners, including researching, writing and building communication plans.
• Coordinate and lead activations around major tournaments and football moments, working with internal teams at global and local level and with partner teams and clubs.
• Contribute ideas and strategy in team brainstorms and planning sessions, and advise the teamsport marketing team on teams and federations.

Requirements

• Bachelor's degree in business administration, marketing or a similar field.
• At least 5 years of professional experience in marketing, communications or a related function.
• Strong passion for football.
• Working knowledge of PR, retail, fan and consumer work, and influencer activations is desired.
• Understanding of digital, social and PR channels and how they shape the changing media landscape and consumer behaviour.
• Ability to research, write and edit communication plans.
• Cultural awareness and the ability to spot trends.
• Comfort working in a fast changing, dynamic environment.
• Strong communication skills and excellent written and spoken English.
• Business Portuguese, written and spoken, is beneficial.

Conditions

Applicants are assessed equally regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age or disability, and harassment and discrimination are not tolerated.

Every hiring decision is made by people. AI tools may support scheduling interviews but have no influence on decisions.