Senior Marketing Manager

Description

The company is a global product design and technology business with 5-star rated lifestyle products used in homes worldwide. It runs two established consumer brands, has launched disruptive products across several categories, and is headquartered in Needham, Massachusetts, with more than 4,100 staff.

The company's products reach shoppers through major retailers, online and offline, and through distributors around the world.

The company is building an AI-native culture, where people are encouraged to test new ideas, adopt new tools and find better ways to create impact for consumers.

This is a senior brand and category marketing role on the regional marketing team for one of the company's brands, covering Central European markets. It aims to grow the business profitably and sustainably.

The ideal person works well alone, takes real ownership, collaborates readily and enjoys tackling problems others see as impossible.

Responsibilities

• Own the product, marketing and assortment execution plans, including go-to-market plans.
• Drive marketing plans and work with in-country cross-functional teams to execute them well.
• Build and run integrated marketing plans that appeal to Central European shoppers, support commercial targets and strengthen the company's position in the region.
• Develop Central European marketing strategies that fit local consumer needs and retailer priorities.
• Partner with the Global Marketing Hub on in-store and online marketing across the region.
• Track price, positioning, competitors and market needs, then turn those insights into recommendations on assortment and roadmap.
• Manage category portfolios and product lifecycles from launch to end-of-life.
• Develop category and brand positioning, product concepts and pricing input to improve marketability and sales.
• Spot likely obstacles early and raise them with proposed solutions during commercialization.
• Explain product value to the sales team and help build their sales tools.
• Work with local sales, social marketing, trade marketing, PR and the global marketing team.
• Report performance, insights and optimizations to internal stakeholders on a regular basis.
• Support activation across key accounts with local sales and retail teams to lift conversion and visibility.
• Track campaign performance and KPIs, and refine plans to improve ROI and in-market results.
• Build strong relationships with Central European retail partners to support distribution initiatives.

Requirements

• Fluent or native-level German and English for both written and spoken communication. Polish is a plus.
• A degree in marketing or an equivalent qualification.
• 8 to 10 years of marketing and/or category management experience in consumer goods.
• Senior marketing or channel/distribution experience, ideally in Central European retail. Consumer electronics retail experience is a plus.
• A track record of commercially successful campaigns across physical and digital retail channels.
• Proven project management skills and the ability to work across functions and borders.
• Solid analytical skills, including performance metrics and ROI.
• Experience with financial analysis to inform marketing recommendations.
• Experience using consumer insights to shape marketing programs and campaigns.
• Strong PowerPoint and Excel skills.
• Creative thinking and problem-solving skills.
• Solid presentation skills.
• Highly analytical.
• Able to work in a fast-paced, detail-oriented, deadline-driven environment while staying organized, dependable and efficient.
• Able to take projects from start to finish independently, juggle several tasks at once and adapt when direction changes.
• High energy.

Conditions

Based in Frankfurt.

The company values diversity and inclusion and aims to make equity a core part of its culture.

Benefits

• Competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs and discounts on the company's products, among others.
• Learning programs that support personal and professional growth.