Senior Marketing Analytics Consultant

Description

The role is a 12-month fixed-term contract based in London, with hybrid work of 2 or 3 days per week on site.

You will support strategic initiatives for a leading global payments client as a Senior Marketing Analytics Consultant, working closely with business stakeholders on data-driven decisions, marketing performance measurement and business insights.

The company is a strategic AI partner to Fortune 500 companies. It has been named a Great Place to Work by The Economic Times with the Great Place to Work Institute, and Gartner has recognised it as a Cool Vendor and a Vendor to Watch.

Responsibilities

• Work with client stakeholders to pin down business goals, marketing challenges and strategic priorities.
• Take marketing analytics projects from requirement gathering through to execution and delivery.
• Analyse campaign performance, customer behaviour and business metrics to produce actionable insights.
• Build frameworks and methods for measuring marketing effectiveness.
• Turn analytical findings into business recommendations and executive-ready presentations.
• Manage project timelines, risks, dependencies and stakeholder communication.
• Coordinate analytics, data engineering and business teams to deliver projects successfully.
• Build dashboards, reports and performance scorecards that track key business metrics.
• Support business reviews and strategic planning with data-driven insights.
• Check that analytical outputs and deliverables are high quality, consistent and accurate.
• Help improve the engagement and bring new ideas to it.

Requirements

• 7+ years of experience in marketing analytics, business analytics, consulting or related areas.
• Hands-on experience measuring marketing performance and generating business insights.
• Strong project and stakeholder management experience.
• Experience working directly with global clients and cross-functional teams.
• Strong analytical and problem-solving skills.
• Ability to turn complex findings into recommendations the business can use.
• Experience running several workstreams and priorities at once.
• Excellent verbal and written communication skills.
• Consulting experience is an added advantage.
• Solid understanding of marketing analytics, campaign analytics and customer analytics.
• Experience with Excel, SQL and data analysis techniques.
• Familiarity with Tableau, Power BI or similar BI and visualisation tools.
• Understanding of marketing KPIs, customer segmentation, campaign effectiveness and performance measurement frameworks.
• Experience working with large datasets and drawing business insights from them.
• Exposure to data-driven decision-making and business strategy initiatives.
• Knowledge of the analytics project lifecycle and delivery methods.
• Understanding of Agile project delivery frameworks is preferred.
• Strong communication and presentation skills.
• Excellent stakeholder management and client-facing ability.
• Strong business acumen and a consulting mindset.
• Ability to influence stakeholders and lead discussions.
• Strong project planning and organisational skills.
• Comfortable handling ambiguity and working at pace.
• High ownership and accountability.
• Strong collaboration and teamwork skills.
• Attention to detail and commitment to quality.
• Proactive approach to problem-solving and a drive to keep learning.

Conditions

The contract is 12 months fixed-term, based in London, hybrid with 2 or 3 days per week on site.

The company welcomes applicants from all backgrounds.

Benefits

• The team is described as enthusiastic and driven, with room to grow quickly.