Senior Manager, Marketing Operations - Europe

Description

The company is a fan-founded anime business that serves more than 100 million fans in over 200 countries and territories, online and in person, through streaming, theatrical releases, games, merchandise and events.

The company is an independently operated joint venture between Sony Pictures Entertainment (US) and Aniplex (Japan), both subsidiaries of Sony Group Corporation in Tokyo.

This role runs the regional execution side of the marketing operating model, linking regional marketing with the company's global operational teams.

As the Europe-based counterpart to global operations and content and marketing teams, you will work especially closely with integrated planning, campaign operations, marketing production and marketing delivery.

Responsibilities

• Run day-to-day marketing operations for the region, turning global and regional strategies into concrete plans, milestones, asset needs, localization requirements and schedules, and keep a current view of readiness from planning through delivery.
• Own localization for every marketing asset the region uses, whether it comes from a global campaign or a regional one, covering copy, key art, trailers, video, social, paid media, CRM, partner and promotional material. Manage translation, transcreation, cultural adaptation, versioning, reviews, approvals, quality checks and final delivery against deadlines. Stay accountable for regional readiness while working with global localization on standards, tools, vendors, terminology and quality.
• Work with integrated planning to fold regional launches, campaigns, tentpoles, local initiatives and market needs into the global plan, flagging early any local lead times, resource limits and risks.
• Tell marketing production about regional requirements early, set the versions and formats needed, make sure global source files can be adapted easily, and request region-specific material only where global assets fall short.
• For campaigns started in the region, manage the link between local creative briefs and the right production resources.
• Work with marketing delivery to make sure final assets reach the right regional destinations on time. Coordinate channel specs, deadlines and partner needs, and escalate clearly when assets are missing, wrong, late or not deliverable.
• Bring regional marketing, content, social, CRM, paid media, partnerships, brand, PR and other local teams into one shared view of execution, showing asset status, localization progress, production milestones, delivery readiness, risks and open decisions.
• Set readiness checkpoints for priority campaigns and launches to confirm source assets, localized versions, formats, approvals, metadata, specs and destinations are complete. Resolve risks with the relevant teams before activation.
• Manage operational needs specific to the region, such as local platforms, commercial partners, media channels, regulatory points, language, cultural adaptation and local formats. Pass them to global teams early enough to fit production and delivery.
• Act as the regional control point when asset, localization, production or delivery problems threaten a campaign. Lead cross-functional triage, own the issue until it is resolved, update regional stakeholders, and escalate systemic issues to global teams.
• Track performance on campaign readiness, on-time assets, localization turnaround, production delivery, error rates, rework and recurring issues. Propose changes that simplify workflows, improve handoffs, cut duplicate work, automate repetitive tasks and help the operating model scale.

Requirements

• At least 8 years in marketing operations, campaign operations, creative operations, localization, marketing production, media operations or a similar field, ideally in entertainment, streaming, media, technology or another global consumer business.
• A track record running complex multi-market campaigns with many dependencies across planning, creative production, localization, asset management and delivery.
• A solid grasp of marketing localization: translation, transcreation, cultural adaptation, asset versioning, review and approval, and the operations needed to deliver localized creative at scale.
• Experience running both globally originated and locally originated campaigns, and working well between central teams and regional business needs.
• Strong knowledge of production workflows across digital, video, social, paid media, CRM, partner and promotional assets.
• Proven ability to work across matrixed organizations and build good working relationships between regional and global functions.
• Strong project and operations management, handling many campaigns, markets, languages, asset types, dependencies and deadlines at once.
• Good analytical and problem-solving skills, with a record of spotting execution risk early and taking issues through to resolution.
• Clear communication and stakeholder management, influencing teams across functions, cultures and time zones.
• Meticulous attention to detail and a firm commitment to brand consistency, localization quality, execution and the fan experience.
• Preferred: experience in anime, entertainment, streaming, television, gaming or another global content-led consumer business.
• Preferred: experience managing localization across several languages and markets.
• Preferred: familiarity with campaign, project, digital asset, localization management and marketing delivery platforms.
• Preferred: experience working with creative agencies, localization vendors, production partners, media agencies and external distribution or commercial partners.
• Preferred: experience improving marketing workflows through standardization, automation, operational metrics and root-cause analysis.

Conditions

Hybrid working model.

The company is an equal opportunity employer and does not discriminate on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability, in line with applicable law.

Benefits

• Pay that includes a salary plus performance bonus potential, paid annually.
• Flexible time off so you can take the time you need.
• Medical, dental and vision cover, plus STD, LTD and life insurance.
• Health savings account (HSA).
• Health care and dependent care flexible spending accounts (FSA).
• 401(k) plan with employer match.
• Employer-paid commuter benefit.
• Support program for new parents.
• Pet insurance, and pet-friendly offices at some locations.