Senior Growth Marketing Manager (Pharma & HCP)

Description

The company makes prescriptions easier to get and more affordable. Its two main products remove common obstacles in the prescription supply chain so patients can access critical medications.

Its flagship platform is a centralized pharma-to-patient service for branded prescriptions, with a digital concierge, transparent pricing, and free home delivery.

The company describes itself as one of the fastest-growing healthcare technology firms, reaching millions of new patients each year. Its team builds and operates new approaches in an industry slow to change.

This role focuses on growing provider adoption of the company's pharma services. You will work with provider-facing teams, the growth and revenue function, and pharma partners to launch new partnerships and increase script volume across more than 50 pharma partnerships, through co-branded campaigns and the company's own marketing initiatives.

Responsibilities

• Plan and run multi-channel, account-based CRM campaigns that activate and engage new and existing providers when a pharma product launches.
• Design, test, and measure data-driven tactics that grow provider engagement and prescription volume after launch.
• Manage day-to-day relationships with brand teams' marketing functions, advising them on how to build the company's service into their own marketing.
• Improve and scale the playbook and assets used to take launch brands to market.
• Create content that educates and activates providers, field teams, and new pharma partners on the company's value.
• Build scalable approaches that help the client success team maintain strong pharma relationships, including improving in-person and virtual client meetings.
• Develop and test B2B campaigns that generate leads for the business development team.

Requirements

• 8+ years of experience overall, including 3+ years in pharma or healthcare marketing, with a solid grasp of how the industry operates.
• A track record of delivering measurable results through growth marketing, ideally including work activating providers and partnering with drug manufacturers.
• A history of adding real value by supporting business development, account growth, and provider and patient services teams.
• Ability to explain complex value propositions and technical ideas clearly to experts and non-experts, in writing, presentations, and conversations.
• Comfort using data to measure campaigns, including A/B testing, and using data to show partners the value delivered and encourage uptake of new products or services.
• Experience managing internal and external creative teams to produce high-quality marketing output.
• Ability to work smoothly with business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams to drive engagement and results.
• Strong organization and project management skills, so deadlines are met and priorities stay clear.
• Experience with Salesforce and Salesforce Marketing Cloud, or a similar marketing CRM platform.

Conditions

The company welcomes diversity and considers every applicant regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran standing, or disability.