Senior Director, Marketing

Description

At the company we turn ideas into life-changing medicines. Working here means thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.

Join us as Senior Director, Marketing in Wilmington for the Lokelma Marketing Team, where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. This role requires a strong ability to think strategically, communicate effectively, lead others, problem solve, influence, and collaborate in both scientific and commercial contexts.

Main Duties and Responsibilities

Uses a rigorous, scientific approach to understand, navigate, and adapt to complex, rapidly changing environments; leads the creation of compelling, evidence-based content that educates and influences target audiences.

Leads the development and end-to-end execution of the Brand strategy, aligning positioning, messaging, value propositions, and go-to-market plans to business objectives.

Builds strong Brand advocacy among Key Opinion Leaders (KOLs) and industry influencers to amplify reach, credibility, and adoption.

Oversees multi-channel media measurement and the analytics plan, ensuring robust KPI frameworks, performance dashboards, and actionable insights inform optimization.

Delivers innovative, modern marketing approaches, including data-driven social media strategies and implementation tailored to diverse consumer segments.

Assesses marketing impact continuously; makes timely course corrections, tests-and-learns, and pivots to maximize outcomes.

Manages cross-functional brand P&L expense targets, ensuring resource allocation, ROI discipline, and financial accountability.

Understands and clearly communicates sales performance and forecasting targets; partners closely with Sales, Finance, and Supply to align demand planning.

Fosters a growth mindset, learning agility, and entrepreneurial thinking across the team and partners.

Demonstrates the ability to translate innovative ideas from concept to execution, including pilots, scale-up, and post-launch optimization.

Anticipates trends, competitive moves, and market dynamics to inform strategy, positioning, and investment decisions.

Leverages new technology platforms and data insights to identify opportunities, personalize engagement, and accelerate performance.

Leads with resilience; empowers teams to take ownership, experiment responsibly, and deliver high-impact outcomes.

Drives performance and results through clear objectives, coaching, accountability, and cross-functional delivery.

Identifies, builds, and sustains strong alliances with cross-functional partners across the enterprise and broader ecosystem.

Champions inclusion and belonging, ensuring diverse perspectives shape strategy, execution, and talent decisions.

Acquires, develops, and assesses marketing talent for current and future needs; builds succession pipelines and critical capabilities.

Influences cross-functional stakeholder decisions and collaboration to ensure goals are achieved; navigates ambiguity and drives alignment.

Essential Requirements

Bachelor’s Degree

8+ yrs experience in one or a combination of : pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience

Including 5 yrs of Commercial experience

Proven leadership capabilities and/or people management experience

Desirable Requirements, Skills and Capabilities

Advanced Degree in Business, Marketing, or Science

Strong presentation, storytelling, and executive presence

Demonstrated ability to collaborate and influence cross functionally

Ability to successfully work through ambiguity

First-line leader experience and demonstrated ability to develop teams and individuals

Demonstrated ability to drive pace, innovate for growth, and deliver impact

Demonstrated track record of success in achieving ambitious goals or career progression

Experience envisioning, developing, and leading HCP and consumer brand strategies and executing against it

Strong financial acumen with the ability to assess and drive results

Proven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business area

Demonstrated experience in working within cross-functional business units

Fluency in AI capabilities and tools to accelerate and drive efficiencies

Comfort ‘doing’ and delivering work during high volume work periods and without agency support when necessary

Please note - Relocation assistance is not available for this position.

Date Posted

05-Nov-2026

Closing Date

10-Nov-2026

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.