Senior Product Marketing Manager | Germany | Remote

Description

The company behind Grafana Cloud, a fully managed observability platform used by more than 10,000 organizations to keep systems reliable, resolve incidents faster, and manage telemetry at scale. The platform is built on open source and open standards, works across any stack, and combines AI with observability. Customers include Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce. The company is 100% remote, with team members in more than 40 countries, and is backed by Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital.

The company is growing quickly and works in the open, with a global team and autonomy in how work gets done.

This is a Senior Product Marketing Manager role based in Germany and open to remote work. The role sits in the Product organization, not Marketing. The product marketer shapes messaging and positioning for a broad area of the Observability products and runs campaigns to win, convert, and keep customers. You will work with product managers and marketing to deliver campaigns, content, events, and training that help buyers buy and sellers sell.

Product marketers here teach product managers and engineers how to think about growth and demand, rather than only running launches. They also turn product marketing knowledge into AI-supported tools and processes that anyone in the company can use, such as a shared knowledge base that feeds enablement materials and decks.

The role combines strategic thinking, a interest in teaching, and hands-on execution such as blog posts, webinar outlines, and video scripts. It suits someone who wants impact and independence, not a narrow role that follows a fixed playbook.

You do not need to meet every requirement to apply.

Responsibilities

• Work closely with product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
• Work with product management, engineering, and go-to-market teams to produce material that helps customers evaluate and adopt the products, such as reference architectures, implementation guides, and detailed product information.
• Own customer lifecycle campaigns covering competitive positioning, retention, and upsell and cross-sell, shaping marketing programs to drive growth across the customer journey.
• Carry out market and customer research into pain points, competitors, and opportunities.
• Train go-to-market and sales teams on product capabilities and the value they deliver, and run enablement so customer-facing teams can engage customers, partners, and prospects effectively.

Requirements

• At least 4 years of relevant experience in product marketing, solutions marketing, or product management.
• Experience marketing and selling to a technical audience.
• A genuine interest in open source, cloud native, and infrastructure technology.
• A track record of taking complex projects from start to finish efficiently.
• Ability to explain the value of technical products clearly to customers and sellers.
• Experience leading product or feature launches both independently and as part of a team.
• Experience using AI tools such as ChatGPT and Claude to automate messaging and workflows.
• Comfort working with many internal and external stakeholders in complex processes.
• Strong product and technical curiosity, applied to clear packaging, positioning, and messaging.
• Quantitative analysis skills for reviewing campaign performance and lifecycle metrics and making data-driven recommendations.
• Excellent writing and communication skills.
• A strong record of doing what you say and delivering impact.

Conditions

Base compensation in Germany is EUR 97,034 to EUR 116,441. Actual pay depends on level, experience, and skills, as assessed during interviews. All roles include Restricted Stock Units (RSUs).

Pay ranges vary by country. If you apply from another location, your recruiter will explain the pay range and benefits for your market at the start of the process.

The company is 100% remote, with a global team.

Annual leave is 30 days per year, including 3 days reserved for company Shutdown Days. Local law applies where relevant.

The company is an equal opportunities employer and welcomes applications regardless of protected characteristics.

The company may use AI tools to help match CV information to job postings, and recruiters review inbound CVs manually.

Benefits

• In-person onboarding with other new hires.
• Career growth pathways with defined opportunities to develop.
• Transparent leadership and regular company-wide updates.
• Autonomy and support to ship work and try new things.