Senior Director, Marketing Operations

Description

The company is a global workforce platform focused on compliance, offering direct Employer of Record and Agent of Record services, payroll, and compliance support. It has a decade of practitioner experience and is recognised as a category Leader by NelsonHall and Everest Group.

The team is spread across the U.S., the UK, India, Colombia, China and other locations, and works in a fully remote way.

The company runs an Environmental, Social and Governance (ESG) impact program covering environmental footprint, social responsibility, employee wellness, diversity, charitable work and ethical governance.

This role reports to the Vice President, Global Growth Marketing.

This senior leader will set the technology, automation, digital platform, analytics and process foundations that let the global marketing organisation run efficiently, deliver strong digital experiences and tie spend to measurable business results.

You will own the marketing technology stack, AI and automation strategy, website operations, data and measurement, and operating processes. You will work closely with Marketing, Revenue Operations, Sales, Product, Technology, Data, Finance and Legal to build a scalable, data-driven function.

The ideal candidate pairs strategic leadership with deep technical and operational skill, and is as comfortable advising executives as leading transformation and turning data into business impact.

Responsibilities

• Set the global Marketing Operations strategy, operating model and roadmap in line with business priorities.
• Build scalable processes, governance, workflows and performance standards across Marketing.
• Own the marketing technology stack, covering CRM, marketing automation, digital platforms, analytics, customer data and integrations.
• Assess and improve technology spend, system performance, adoption and return on investment.
• Lead large technology rollouts and operational transformation projects.
• Build and lead a high-performing Digital Marketing and Operations team.
• Create and run Marketing's AI and automation roadmap, aligned with the company-wide AI strategy.
• Find and deliver automation for campaign execution, lead handling, reporting, content operations and customer lifecycle work.
• Set governance and measurement for AI and automation tools.
• Redesign processes and manage change so new tools and ways of working take hold.
• Lead website operations and the wider digital experience function.
• Set website roadmap priorities based on acquisition, conversion, pipeline and customer experience goals.
• Set governance for website access, releases, quality assurance and experimentation.
• Define the testing and optimisation strategy and measure what digital spend delivers.
• Lead Marketing's measurement, attribution, analytics and reporting strategy.
• Create executive dashboards, KPIs and performance reviews that link marketing activity to pipeline, revenue and ROI.
• Work with Revenue Operations, Finance, Data and Technology to sharpen forecasting, customer insight and decisions.
• Set standards for marketing data quality, governance, privacy, security and appropriate use.
• Build the data foundation for segmentation, personalisation, targeting and lifecycle marketing.
• Act as a senior partner to Marketing, Revenue Operations, Sales, Product, Technology, Data, Finance and Legal.
• Align technology, digital, data and operations priorities with commercial goals.
• Influence senior stakeholders, settle competing priorities and push cross-functional work to completion.
• Own the Marketing Operations and Technology budget and manage technology vendors, agencies and implementation partners.
• Prepare business cases and investment proposals for future technology and operational initiatives.

Requirements

• Required: a bachelor's degree in Marketing, Business, Information Systems, Analytics, Computer Science or a related field.
• Required: 12+ years of progressive experience in Marketing Operations, Marketing Technology, Digital Marketing, Revenue Operations or related areas.
• Required: 7+ years of leadership experience, including responsibility for global or enterprise-level teams, functions or programs.
• Required: deep expertise in marketing automation, CRM, website technologies, analytics, customer data, systems integrations and marketing technology environments.
• Required: experience building marketing operating models, technology strategies, governance frameworks and roadmaps.
• Required: experience implementing AI, automation and workflow solutions with measurable business outcomes.
• Required: strong record of leading complex technology investments and transformation initiatives.
• Required: strong financial and commercial skill, including budget management and business case development.
• Required: ability to influence executives and align cross-functional stakeholders on complex priorities.
• Required: experience working effectively in a global, fully remote environment.
• Preferred: experience in a global SaaS, technology or high-growth organisation.
• Preferred: experience modernising a Marketing Operations function or leading a major marketing technology transformation.
• Preferred: experience implementing AI and automation across several marketing disciplines.
• Preferred: experience overseeing complex websites and digital platforms.
• Preferred: experience developing marketing attribution, forecasting and investment measurement capabilities.
• Preferred: experience managing global technology providers, agencies and implementation partners.

Conditions

Fully remote work across the company's global locations.

The role may involve duties and skills beyond those listed here, as the job covers its main aspects only.

Equal opportunity: accommodation is available on request during recruitment, and hiring is based on business needs and merit.

Benefits

• Work with a clear purpose: simplifying global expansion across borders and cultures.
• A diverse and inclusive workplace.
• Country-specific benefits.
• Flexible paid time off.
• Your birthday off, plus a day to volunteer with the organisation of your choice.
• Generous parental leave.
• Growth and development opportunities, including access to a top learning content provider.
• A high-performing organisation where you can take on challenges and see your impact each day.