Senior Copywriter

Description

Agency:

Critical Mass

Job Function:

Creative

Job Subfunction:

Copywriting

Responsibilities

• You’re a passionate writer, skilled at copywriting and creative communications, and looking to join a highly collaborative team in a dynamic, fast-paced environment.
• This position will be hired through Critical Mass, your day-to-day work will be embedded with the Delta client’s brand team. You will report directly to the Senior Brand Manager and collaborate closely across brand, product, and channel teams to deliver cohesive and impactful content.
• You will work closely with stakeholder teams to understand their needs for messaging that drives awareness, preference, and sales for products for the client’s flagship brand. Collaborating with internal and external teams, you will:
• Cultivate a deep understanding of our products, innovations, customers, and target decision makers.
• Develop compelling copy to drive engagement with different consumer and professional decision makers through various content types.
• Be the voice of the brand that reflects our positioning, value proposition, and persona.
• Build marketing communications that meet customer requirements and brand guidelines, optimize key opportunities, and advocate for our brand with impactful, SEO-optimized content that drives engagement
• You are creative, highly organized, and able to work efficiently on multiple projects to meet tight deadlines. You enjoy building relationships and collaborating with external partners and colleagues throughout the company. You value input from a variety of sources, anticipate problems, and accept feedback well. You are comfortable voicing your opinion—even when it goes against the group. Flexible and able to prioritize competing projects, you thrive on translating complexity into straightforward copy.
• Collaborate with channel marketing, product management, and other Delta internal departments to identify needs, requirements, and goals for creating relevant and impactful copy and messaging.
• Work with brand and channel teams in accordance with strategy, customer guidelines, and decision maker behaviors to develop innovative and effective written communications.
• Support a market-driven and industry-leading brand strategy.
• Self-manage project priorities, timelines, and resources to ensure projects are delivered on time and within budget.
• Edit and proof work to ensure high editorial standards are met across all content outputs.
• Develop copy and messaging in alignment with brand standards and goals with an SEO-centered approach for a variety of media and applications.
• While project priorities will shift in response to evolving business needs, the following key areas represent our current strategic focus.
• Create comprehensive guides to ensure consistent and effective communication across all channels.
• Craft unique and compelling messages that highlight the distinct advantages of our products.
• Oversee the development of new product names and ensure the protection and maintenance of trademarks on existing names.
• Establish and maintain a process for developing and validating product claims.
• Review and proofread all content to ensure accuracy and consistency.
• Coordinate with legal teams to ensure all content is compliant with relevant regulations and obtain necessary approvals before publication.

Requirements

• 5-7 years of content marketing or copywriting
• Excellent writing, editing, and proofreading skills with a diligent eye for brand voice, accurate detail, language, flow, and grammar
• Comfortable working independently within tight, and often changing, timelines while managing competing priorities
• Strong research, listening, and creative thinking skills
• Ability to think conceptually and translate ideas into compelling, audience-specific messaging
• Proven ability to demonstrate brand voice
• Excellent portfolio of work
• Proficiency in Microsoft Office
• Solid understanding of SEO and digital marketing best practices is required to optimize content performance.
• Experience working with various product content management systems and emerging technologies, including Copilot
• Occasional travel required

Conditions

Indianapolis, Indiana

3 days in office presence required

Candidates must work in eastern time zone

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Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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