Senior Consumer Insights Analyst

Description

The customer research group uses consumer data and market signals to shape the design of future vehicles, technologies and experiences.

The position gives you a direct route to influence company-wide strategic decisions.

Responsibilities

• Bring customer priorities, needs and goals into discussions with cross-functional teams so decisions reflect them.
• Share consumer and market findings with stakeholders in brand, product, marketing, planning, engineering, program management, energy, vehicle experience and design.
• Build deep expertise in analytical tools, data sources and automotive industry trends.
• Analyze internal and external data to surface key insights and recommend next steps.
• Build and deliver clear, persuasive presentations that help leaders make strategic calls.
• Work with other parts of the customer research group to close knowledge gaps through further research.
• Learn the global vehicle development process and the stages where customer input matters most.
• Test new methods, including AI and emerging technologies, while keeping insights accurate and trustworthy.

Requirements

• Required: a bachelor's degree, or equivalent professional experience, in market research, analytics, behavioral science or a related field.
• Required: 5+ years in consumer research, insights, planning or marketing. Internship or co-op time does not count.
• Required: strong critical thinking, with the ability to condense large, complex data into concise, actionable insights.
• Required: ability to work through complex, ambiguous problems and build data-driven solutions.
• Required: a proven record of working effectively in cross-functional, team-based settings.
• Required: excellent written and verbal communication, and confidence presenting to senior leaders.
• Required: strong organization, with the ability to manage several projects and meet deadlines.
• Required: skill in Microsoft Word, PowerPoint and Excel.
• Required: commitment to accurate, relevant, high-quality analysis.
• Preferred: a master's degree or a marketing research-related certification.
• Preferred: familiarity with statistical methods such as conjoint analysis, factor analysis, cluster analysis and latent class analysis.
• Preferred: interest in automotive innovation, including electric vehicles, digital experience, self-driving and safety technologies.
• Preferred: experience using AI or advanced analytics in consumer insights to improve accuracy and actionability.
• Preferred: solid understanding of the automotive market and competitive landscape.
• Preferred: experience with tools such as GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight and EZQ. This list is not exhaustive.

Conditions

Hybrid role: you are expected to report to the Warren, MI location at least 3 times a week, or at another frequency your manager sets.

No immigration sponsorship is provided for this role, now or in the future, so do not apply if you will need it. This covers direct company sponsorship, naming the company as immigration employer of record on a government form, and any work authorization that requires a written submission or other immigration support from the company, such as H-1B, OPT, STEM OPT, CPT, TN or J-1.

This job is not eligible for relocation benefits, so any relocation costs fall to the selected candidate.

You may be required to complete a role-related assessment and/or a pre-employment screening before you start.

The company is an equal opportunity employer and prohibits unlawful discrimination.

Benefits

• Well-being support for work and home starts on day one.
• Total rewards details are published by the company.