Product Marketing Manager

Description

The company builds AI platforms that help regulated financial institutions redesign, govern and deliver critical work, letting them move faster while keeping governance, accountability and control.

The company's products are an agent orchestration platform for governed AI work, a banking platform covering product, pricing, offers, billing, loyalty and relationship management, and an integration platform connecting data, systems and workflows in complex enterprises.

The company is headquartered in Toronto, Canada, and works with financial institutions across North America, Europe, the Middle East, Africa and Asia-Pacific.

This is a Product Marketing Manager role focused on the AIOS platform. You will shape how AIOS is positioned, taken to market and understood by customers, partners and the wider industry.

You will own AIOS product marketing hands-on, from positioning and messaging through go-to-market strategy, customer proof, launches and market activation.

You will work with AIOS leadership, Product, Delivery and technical experts to understand the product, why it matters and the problems it solves for regulated institutions, then partner with Growth Marketing to turn those insights into campaigns, digital experiences and market engagement.

You will also work with Sales, Pre-Sales, Industry Advisory and customers to learn what buyers need, how competitors compete and what shapes purchase decisions.

The role calls for someone who thinks strategically, acts independently and asks hard questions. You will challenge assumptions, find real differentiation and turn product progress into clear market propositions and measurable momentum.

Responsibilities

• Own and keep evolving AIOS positioning, messaging, value propositions and differentiation, aligned with the wider portfolio and company strategy.
• Build a deep understanding of AIOS capabilities, architecture, use cases and customer outcomes by working closely with AIOS leadership, Product, Delivery and technical experts.
• Turn complex technology into clear, credible stories for business, technology, architecture and risk leaders in regulated institutions.
• Research agentic AI, enterprise AI governance, AI orchestration, software delivery, regulated-industry use cases and competitors to find opportunities and sharpen positioning.
• Feed customer, prospect, competitor, analyst and industry insight into marketing priorities and recommendations.
• Build and run go-to-market plans for AIOS capabilities, solutions, use cases and major releases.
• Set target audiences, customer problems, messaging priorities, launch goals and success measures with Product, Sales and Marketing.
• Lead cross-functional launch planning and delivery across Product, AIOS leadership, Sales, Pre-Sales, Growth Marketing and other stakeholders.
• Find ways to build awareness, interest and demand through differentiated use cases, customer outcomes and market-relevant narratives.
• Assess launch and go-to-market results, collect feedback and recommend changes based on market response and commercial priorities.
• Write AIOS solution narratives, use cases, customer stories, presentations, product content and other market-facing materials.
• Work with customers, Delivery and internal teams to identify meaningful outcomes, gather evidence and turn implementation and adoption into credible customer proof.
• Develop Customer Zero stories showing how the company uses AIOS internally and what the company learns from real-world use.
• Turn technical capabilities, customer problems and market insight into product narratives and content briefs for campaigns, digital experiences, events and thought leadership.
• Work with Growth Marketing and Brand to take AIOS stories to market through integrated campaigns, videos, webinars, social content and other channels.
• Help executive thought leadership by identifying strong themes, building arguments and linking industry developments to AIOS capabilities.
• Build product narratives, solution presentations, competitive insight, objection-handling content and customer-facing materials with Sales, Pre-Sales and Industry Advisory.
• Stay close to customer and prospect conversations to see where AIOS resonates, where buyers are unclear and where competitive or technical questions slow deals.
• Support strategic opportunities with tailored use-case narratives, positioning and relevant customer proof.
• Turn product marketing priorities into campaign briefs, digital experiences and market activation with Growth Marketing.
• Help shape and maintain the AIOS digital experience, including product pages, deep dives, use-case pages and supporting content as the platform changes.
• Take part in analyst briefings, industry events, webinars, executive engagements and other strategic market initiatives.
• Set success measures for AIOS product marketing with Growth Marketing and Sales.
• Track market engagement, messaging effectiveness, launch performance and contribution to qualified demand and deals.
• Gather insight from customers, prospects, analysts, competitors and customer-facing teams to improve positioning, messaging and go-to-market execution.
• Spot gaps in market understanding, customer proof, product narratives and commercial materials, and close them proactively.
• Keep refining how AIOS is presented as the platform, customer adoption and the competitive environment change.

Requirements

• 5-7+ years in B2B enterprise technology product marketing, solutions marketing or a closely related role, with proven ownership of positioning, messaging and go-to-market work.
• Experience building and running go-to-market strategies for complex enterprise technology products or solutions.
• Solid product marketing skills in positioning, differentiation, customer segmentation, competitive analysis and value proposition development.
• Excellent writing, storytelling and presentation skills, with the ability to move between executive narratives and detailed technical or solution content.
• Strong research, interviewing and synthesis skills, with the ability to draw out insight rather than just summarize.
• Curiosity about emerging technology and the ability to understand how a product works without being its technical expert.
• The ability to simplify complex ideas without distorting them or making claims you cannot support.
• Sound commercial judgment and an understanding of how enterprise technology buyers evaluate solutions and decide to buy.
• Confidence working directly with technical experts, customers, executives and senior stakeholders.
• The ability to lead cross-functional work independently, manage competing priorities and keep things moving without a fully formed brief.
• Strong collaboration skills and the ability to influence Product, Sales, Marketing and technical teams without direct authority.
• A proactive, hands-on approach and willingness to shift between strategy and execution as priorities change.
• A customer and business mindset, able to tie product capabilities to real operational challenges and measurable outcomes.
• Experience with agentic AI, AI automation or enterprise AI initiatives.
• Experience with AI platforms, enterprise software or workflow technologies.
• Experience supporting or leading client workshops, demonstrations, solution validation or proofs of value.
• Experience in banking, financial services or other regulated industries.
• Experience across different industries, business functions or use cases.
• Experience creating presentations, use-case materials, solution assets, playbooks or similar client-facing content.

Conditions

Expected salary range is $130K, $150K. The company hires at several career levels for this role, based on each candidate's experience, skills and demonstrated capabilities.

Hybrid work model.

The position is open and will be filled.

The company may use AI and/or other automated tools to screen or assess applicants for this role. It will not use AI to conduct interviews or make hiring decisions.

The company welcomes applications from people with disabilities and provides accommodations on request throughout the selection process.

Benefits

• Fully company-paid health benefits.
• Annual bonus opportunities.
• Generous vacation and holidays.
• RRSP matching.
• Employer-paid insurance coverage.
• Wellness resources.
• Extensive paramedical benefits, and more.
• Paid volunteering days.
• Opportunities for professional growth and career advancement.