Product Lead Near Patient Care (NPC)

Description

You will lead the cross-functional team that improves a Near Patient Care product or solution and set its direction over time.

The role blends strategy, technical and scientific depth, leadership, and market knowledge to build a product that serves customer needs and business goals.

You will know the product inside out, from core functions to clinical uses, and position it clearly against competitors.

Your work will make the commercial network more effective and strengthen the company's presence in the market.

The company works in diagnostics and healthcare, with more than 100,000 employees worldwide.

Responsibilities

• Set a clear product vision that fits the company's overall strategy and goals.
• Draft a marketing plan for the sales teams covering objectives, strategies, initiatives and tactics for Near Patient Care, aligned with the Integrated Company Plan.
• Prepare launch and business plans for the products and solutions.
• Track Near Patient Care market trends through market analysis, map customer journeys, and spot growth opportunities.
• Keep up with new studies, publications, Communities of Practice (CoP) and other key updates within the CA and E-L scopes for the products in scope.
• Build promotional campaigns with the Global team and manage the budget.
• Develop deep product expertise covering features, clinical uses and competitive edge, and compare strengths and weaknesses against competitors.
• Gather customer and market feedback and pass proposed product improvements to global teams.
• Support technical and commercial work: product training, detailed explanations for key strategic customers, product questions in tenders (with customer support for highly technical ones), competitive assessments, and questions not yet documented.

Requirements

• Deep knowledge of the engineering or science behind your product portfolio is required.
• A Bachelor's or Master's degree, or equivalent on-the-job experience that builds mastery of the portfolio. Relevant fields: bioengineering, engineering or similar for systems; biology, chemistry, pharmacy, medicine or similar for reagents and indications; telecommunications, software, engineering or similar for digital solutions.
• A full understanding of product functions, clinical indications and market positioning, and the ability to turn these into clear messages for the sales force.
• Strong marketing skills, with the independence to design and run product-led strategies and tactics.
• Skill at teaching and communicating, especially when training sales teams and working with key opinion leaders (KOLs).
• Solid analytical and strategic planning ability.
• Fluent Spanish and excellent written and spoken English.
• Proactive and reliable, delivering efficient, rigorous, timely, high-quality work across the full product management cycle, and ready to bring in whoever is needed to keep execution on track.
• Analytical: comfortable with complex information when building tactics and making decisions.
• Collaborative: happy to share knowledge and ideas within a team and learn from others.
• Curious: keeps learning to deepen product and professional knowledge.
• Responsive and adaptable: adjusts strategies and documents quickly as new information arrives.
• Bachelor's degree in Life Science, Engineering or Business Administration.
• Master's degree or MBA highly recommended.
• At least 2 years of relevant experience in healthcare or the IVD market in marketing, sales or consulting.
• Experience in the Near Patient Care market highly valuable, especially in chronic disease management.
• Proven technical or scientific knowledge of Near Patient Care products and solutions.
• A proven record of building and executing marketing and commercial strategies with measurable results.
• Strong analysis skills to judge marketing results, set suitable metrics and KPIs, and get the most from marketing spend.
• Creative thinking with the practical ability to run experiments.
• Able to set priorities and manage workload when conditions change quickly.
• Good at building relationships and working across functions.
• Strong communication skills and the ability to influence senior stakeholders.
• High level of written and spoken Spanish and English.
• Comfortable with agile ways of working and experimentation.
• Believes in listening, collective intelligence and data-based decisions.
• Lives respect, humility, excellence and empowerment, and takes the freedom and responsibility that comes with it.

Conditions

The company is an equal opportunity employer.