Product Director, Bladder Cancer Professional Promotion Marketing, Erda-iDRS

Description

The company is Johnson & Johnson's team for this role, which works on Innovative Medicine in oncology, focused on finding new treatments and cures for cancer.

The Product Director sets the strategy for Erda-iDRS in the bladder cancer market and leads health care professional marketing plans and initiatives there, with the aim of helping providers rethink care and improve life for bladder cancer patients.

The role is based in Horsham, Pennsylvania, and is listed under Marketing, Advertising & Promotions, in the Professional category.

Responsibilities

• Build full marketing plans covering strategy, positioning, promotional campaigns and messaging that meet business goals and support a successful launch.
• Create and refine promotional content and customer engagement tools so that key brand messages carry through every customer-facing channel.
• Work closely with Global Commercial Strategy, Sales, Sales Learning and Development, Medical Affairs, Precision Medicine, other internal partners and the INLEXZO brand team to build and run strategies, assets and tactical plans.
• Develop field meeting and ongoing sales training content with the learning and development team to support brand strategy.
• Run advisory boards, analytics and market research to produce insights that shape marketing initiatives, working with the insights and analytics team to refine them.
• Share insights with business partners and collaborate on ideas to build and deliver assets grounded in those insights.
• Make sure the portfolio and testing narrative appear in field assets.
• Manage the professional agency of record and other specialty agencies that carry out health care professional tactics.
• Coordinate promotional activity with sales leadership and provide strategic content for field meetings.
• Work with legal, medical, regulatory and HCC to get marketing materials approved.

Requirements

• A minimum of a Bachelor's degree is required. An MBA or advanced degree in a related field is helpful.
• At least 7 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• At least 5 years of experience in sales, marketing, managed care account management, pricing, or related fields, or in a qualified leadership development program.
• Proven skill in marketing, project management and clear communication.
• Ability to travel up to 20%, which may include overnight and weekend travel.
• Preferred: people leadership experience.
• Preferred: experience in oncology and/or urology.
• Preferred: previous sales experience.
• Preferred: experience with a product launch.
• Preferred: demonstrated commitment to learning emerging technologies such as AI, by exploring them, iterating and applying new tools over time.
• Johnson & Johnson is committed to an interview process that meets applicants' needs. Candidates who need an accommodation can contact the Employee Health Support Center or AskGS for direction to the right resource.
• Preferred skills: advertising, brand identity, brand positioning strategy, brand reputation management, budget management, content management, customer intelligence, data analysis, design mindset, execution focus, financial analysis, interpersonal influence, marketing campaign management, organizing, performance measurement, public relations, sales promotions, social media management, tactical planning, technical credibility.

Conditions

Hybrid work arrangement.

Based in Horsham, Pennsylvania, United States of America.

Equal opportunity: the company respects the diversity and dignity of its employees and recognises their merit.