Product Design Manager

Description

A BOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

Tide is available for UK, Indian, German and French SMEs

Over 2 million members globally and rapidly growing

Over $300 million raised in funding

3,000 Tideans globally

Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026

We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

ABOUT THE ROLE:

We are looking for a design leader to help shape the experience for key areas of the member experience as the Tide app continues to evolve across 55+ products.

As a Product Design Manager, you will act as a true player/coach across 1-2 key product domains (groups of products). You will lead and mentor a team of 4 to 8 Product Designers integrated into individual products across the domains.

We are looking for an empowering people manager, who is passionate about the craft. You are ready to jump into the details and lead hands-on design for critical strategic initiatives, while balancing supporting your team & resourcing. You will also work closely with both your domain leaders and design managers in other domains, to help build cohesive experiences across Tide.

Flexible hybrid model with an expectation of visiting our London office 2–4 times a month.

Responsibilities

• Lead and Build the Team: Coach, develop, and set actionable career goals for a team of 4 to 8 Product Designers. You will also actively manage resourcing, balance team workloads, and drive hiring to scale the design function.
• Act as a Player/Coach: Jump into the details and lead hands-on design work for specific, critical strategic initiatives, diving into Figma to deliver validated, high-impact member experiences.
• Shape the Domain Experience: Partner closely with domain leads (PMs and Engineering) to define OKRs, prioritize roadmaps, and craft the overarching strategy and experience for your specific domains.
• Ensure a Connected App Experience: Collaborate closely with design managers in other domains to align patterns, share insights, and guarantee a seamless, connected journey across the entire app.
• WHAT WE ARE LOOKING FOR:
• Proven Design Leadership: Track record of managing or leading product designers in a fast-paced SaaS, fintech, or scale-up environment. You have demonstrable experience of hiring and developing designers, managing resourcing across your team, and balancing team support with strategic project delivery.
• Player/Coach Mentality: Strong portfolio showing both strategic product thinking and top-tier UI/UX execution.
• Agile & Autonomous: Highly comfortable navigating ambiguity and collaborating with cross-functional peers in an agile setup.
• Ownership & influence: Experience balancing user and business needs, working closely with senior stakeholders. You know how to manage trade-offs between in-depth work and quick wins or experiments.
• End-to-End Design Workflow & AI: Deep experience working across the full, evolving design lifecycle—from research, concepts, prototyping, testing, and handover. You are also excited to pioneer the inclusion of AI in our processes, leveraging it from early design flows right through to pushing code changes.
• Small business knowledge (desirable): You understand personally the challenge we’re trying to solve, in having experience of designing for small businesses or even better, having worked around small businesses yourself.
• WHAT YOU’LL GET IN RETURN:
• Our location-specific employee benefits are designed to cater to the unique needs of Tideans:
• Competitive Compensation – Competitive salary and share options.
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Access to salary sacrifice benefits – like Nursery (could save up to 47% on fees!) and Cycle to Work discounts
• Health Insurance – Comprehensive Private family insurance plan.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Retirement Planning – Build your retirement fund faster with Tide’s pension scheme on eligible earnings.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Daily breakfast spread with all-day coffee, tea, and juices.
• LI-NZ1
• TIDE IS A PLACE FOR EVERYONE
• At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
• We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
• At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.