Playable Ads Developer

Description

The company is looking for a talented Playable Ads Developer to join Forge , our Creative Technology & AI team within Flamed, in our Barcelona office on a hybrid basis.

At the company, we care deeply about what we do and want to inspire play, every day—whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating the mobile games industry, connecting millions of people around the world every day.

Forge is shaping the future of creative production. We combine AI, engineering, automation, and creative technology to build the platforms, products, and workflows that empower every creative team to move faster, experiment more, and scale creativity across the company.

Responsibilities

• As a Playable Ads Developer , you will work at the intersection of game development, creative technology, design and art. You will build interactive, playable ads, prototypes and reusable creative systems that help our teams test ideas, showcase game mechanics and deliver engaging experiences for User Acquisition campaigns.
• Build interactive playable ads, prototypes and lightweight game experiences for mobile User Acquisition campaigns
• Translate creative briefs, game mechanics and visual concepts into engaging, responsive and production-ready playable experiences
• Develop playable content using Unity, C, HTML5, JavaScript/TypeScript and relevant game frameworks
• Work directly with 2D and 3D assets, including characters, environments, UI, animation, VFX, lighting, materials and camera setups
• Adapt and optimize assets from existing game projects for use in lightweight playable experiences
• Make thoughtful decisions around composition, colour, motion, pacing, interaction design and visual clarity
• Create intuitive onboarding flows, gameplay interactions, end cards and calls to action that communicate the core mechanic quickly
• Iterate rapidly on different creative concepts, gameplay variations, visual treatments and performance-driven improvements
• Package and deliver playables for platforms and ad networks such as AppLovin, Unity Ads, Google and other relevant environments
• Optimize experiences for strict technical constraints, including file size, loading time, memory usage, frame rate, draw calls, texture compression and responsive layouts
• Test and debug playables across different devices, screen sizes, orientations and input methods
• Collaborate closely with Creative Strategy, User Acquisition, Production, Engineering, artists and designers
• Help develop reusable templates, components, workflows and tools that increase the speed and consistency of playable production
• Contribute to documentation, technical standards and best practices for playable ads and interactive creative
• Explore the use of AI and automation to accelerate prototyping, asset preparation, iteration and playable production

Requirements

• 3+ years of experience building interactive experiences, game prototypes, playable ads, mobile games or similar creative technology products
• Strong hands-on experience with Unity and C, or an equivalent game engine and programming environment
• A strong artistic eye and practical understanding of visual composition, animation, color, timing, UI and interaction design
• Experience working directly with 2D and/or 3D game assets and integrating them into interactive experiences
• Understanding of mobile performance constraints, including build size, load time, memory, FPS, texture compression and asset optimization
• Experience working with tools or frameworks such as Cocos, Phaser, PixiJS, PlayCanvas, Godot or other relevant technologies is valuable
• Comfortable taking ownership from an initial brief through implementation, optimization, QA and final delivery
• Strong communication skills and the ability to collaborate effectively with technical and non-technical teams
• Pragmatic, curious and comfortable working in a fast-moving environment where ideas need to be tested and improved quickly
• A portfolio of playable ads, interactive prototypes, games or other relevant creative technology work
• Experience with HTML5, JavaScript or TypeScript, and an understanding of how interactive experiences run in constrained mobile environments
• Experience working with AppLovin, Unity Ads, Google Ads, Meta or other playable ad networks
• Knowledge of User Acquisition metrics such as CTR, IPM, CPI, retention and conversion
• Experience creating or optimizing 3D WebGL experiences
• Experience with Blender, Maya, Photoshop, Illustrator, After Effects, Spine or similar creative tools
• Knowledge of animation systems, shaders, particles, lighting, materials and post-processing
• Experience creating responsive UI and interaction systems for different mobile aspect ratios
• Experience building reusable templates, components, editor tools or export pipelines
• Familiarity with Node.js, build automation, Git and basic testing workflows
• Experience using AI tools to support code generation, prototyping, asset iteration or creative production
• About the company
• The company is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble franchise, “Yahtzee With Buddies,” and many others. Across mobile, web, PC, and console, the company creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.
• Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and the company Explore games businesses — the company consistently delivers experiences players love today and return to for years to come.
• Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” the company believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.
• The company has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: the company's site/ .
• Notice to Candidates: the company will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @ the company's site .
• Employment at the company is based solely on a person's merit and qualifications. The company does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.