Omnichannel Marketing Manager

Description

The company is a global biopharma business whose purpose is to unite science, technology and talent to get ahead of disease together.

It aims to reach 2.5 billion people's health by the end of the decade and to reach £40 billion in annual sales by 2031.

Its work covers vaccines, specialty medicines and general medicines, with a focus on respiratory, immunology and inflammation, oncology, HIV and infectious diseases.

Its strategy centres on early intervention to prevent disease and change how it progresses.

This US-based role leads digital and multi-channel marketing aimed at healthcare professionals, working across teams to build meaningful engagement. The team values creativity, data-driven thinking and collaboration.

Responsibilities

• Plan and run omnichannel campaigns for healthcare professionals across digital, email, social, search and display.
• Work with brand, medical, legal, regulatory, analytics and agency colleagues to produce aligned, compliant promotional content.
• Oversee agency and vendor partners so creative work and campaigns arrive on schedule.
• Measure campaign results with analytics and performance data, then adjust tactics to improve engagement.
• Take materials through the promotional review and approval process to meet industry rules.
• Build inclusive, cooperative working relationships with cross-functional teams and stakeholders.

Requirements

• A bachelor's degree in marketing, business, life sciences or a related field.
• At least 4 years in healthcare or pharmaceutical marketing, including digital or omnichannel work.
• A record of running end-to-end digital campaigns across website, email, paid social, search engine marketing or digital display.
• Proven success working in cross-functional teams and matrix environments.
• Experience managing agency partners and vendors.
• Strong communication and experience with promotional review and regulatory compliance processes.
• Skills in Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing and Scientific Literacy.
• Preferred qualification, a plus: an MBA or advanced degree in a related field.
• Preferred qualification, a plus: experience in pharmaceutical or healthcare marketing, especially vaccines, specialty medicines or infectious disease.
• Preferred qualification, a plus: knowledge of healthcare professional audience targeting and digital media planning.
• Preferred qualification, a plus: hands-on experience with campaign analytics and marketing performance optimization.
• Preferred qualification, a plus: strong project management, handling several priorities and deadlines at once.
• Preferred qualification, a plus: experience in highly regulated industries with formal promotional review processes.

Conditions

The role is based in the United States, hybrid, with on-site presence about two days a week.

Flexibility and collaboration matter, since you will work closely with colleagues and partners.

If you are a US licensed healthcare professional and are interviewed, the company may need to record and report expenses it incurs on your behalf, to meet US federal and state transparency rules.

Employment agencies may only refer candidates after obtaining prior written authorization from the company, otherwise the company is not liable for any fees.

Benefits

• The company offers a comprehensive benefits program to US employees, described in its US benefits summary.