Marketing Research & Intelligence

Description

Job Summary

This Specialist conducts market research and competitive intelligence projects that help the business understand its customers, competitors, and markets.

Responsibilities

• Designs and executes research studies to gather insights that support marketing and business objectives.
• Analyzes advertising, campaign, and creative trends to identify key findings and opportunities.
• Translates research results into clear, actionable insights and recommendations for marketing and business stakeholders.
• Supports marketing creative evaluation and campaign trend analysis.
• Partners with external research vendors to manage and successfully deliver research projects.
• Maintains research data repositories to ensure information remains accurate, secure, and easily accessible.
• Collaborates with internal stakeholders to understand business questions and research needs.
• Adheres to ethical, legal, and data privacy requirements in all research activities.
• Contributes to larger cross-functional initiatives and projects under general direction.
• Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 3-5 years of work experience, preferably in marketing, project management, or a related field.
• Proven track record of leading end-to-end market research and competitive intelligence projects, from scoping the business question through final recommendation.
• Hands-on experience shaping both syndicated and primary research agendas, including defining research priorities with business stakeholders.
• Demonstrated ability to identify key industry issues and turn trends into clearly stated opportunities and threats for the business.
• Experience developing actionable marketing recommendations that have informed strategic planning decisions, with examples of business impact.
• advertising and creative campaign experience.
• Experience managing research vendors, including scoping work, evaluating proposals, and participating in contract negotiations.
• Ability to partner with internal stakeholders to frame business problems and design research projects (methodology, sample, instrument) that answer them.
• Working knowledge of research ethics and data privacy and protection requirements (e.g., GDPR, CCPA), with experience applying them to research programs.
• Proven ability to work independently on complex, ambiguous projects and use sound judgment to resolve business issues.
• Strong storytelling and presentation skills, with experience presenting insights to senior leaders.
• Preferred Qualifications
• Experience in the technology, hardware, or B2B/commercial sector.
• Experience with syndicated data sources and analyst firms such as IDC, Gartner, or Forrester.
• Proficiency in Power BI or similar tools for dashboards and data visualization.
• Applied knowledge of statistics and quantitative methods (e.g., segmentation, regression, conjoint).
• Experience contributing to new product development or go-to-market planning through research.
• Experience using AI tools to accelerate research synthesis or analysis.
• Experience and passion for engaging with creative and effective advertising and understanding of campaign impact
• Preferred Certifications
• NA
• Knowledge & Skills
• Analytics
• Business Intelligence
• Business Strategies
• Competitive Intelligence
• Customer Insights
• Dashboard
• Data Analysis
• Data Visualization
• Economics
• Market Intelligence
• Market Research
• Marketing
• New Product Development
• Power BI
• Statistics
• Thought Leadership
• Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
• Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
• Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Conditions

The pay range for this role is $75,400.00 - $109,350.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

• HP offers a comprehensive benefits package for this position, including:
• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview
• [https://hpbenefits.ce.alight.com/])
• The compensation and benefits information is accurate as of the date of this
• posting. The Company reserves the right to modify this information at any time,
• with or without notice, subject to applicable law.
• Job -
• Marketing
• Schedule -
• Full time
• Shift -
• No shift premium (United States of America)
• Travel -
• No
• Relocation -
• Not Specified