Marketing Product Manager

Description

The company is a High Jewelry maison known for its heritage and craftsmanship. The team is made up of skilled specialists working on many new projects.

The Iberia Marketing Product Manager sits in the Iberia MarCom team and reports directly to the Iberia MarCom Manager. You will work closely with the Iberia Retail teams (office and boutiques) and the Communication teams to carry out business development initiatives for the area. The Iberia market covers 2 countries, with 2 internal boutiques and 1 external partner boutique.

Responsibilities

• Support boutiques performance by developing each product category, securing product launches and running the range, and escalate local needs.
• Apply the Maison strategy to the local context while keeping operations running smoothly.
• Work with the Communication and Retail teams on strategic priorities and tactical initiatives that follow the local product roadmap and target mixes.
• Bring local ideas to the marketing strategy based on business knowledge, market intelligence and client insights.
• Benchmark local competitors by collecting and analysing their landscape and activity, then advise on proactive actions and positioning.
• Propose local budgets and LEs from a product view and forecast novelty sales.
• Help build the yearly plan.
• Monitor and report on performance each month, analyse local sales in depth and set action plans with the Retail teams.
• Join monthly meetings with local and regional counterparts across Marketing, Retail MarCom and Supply.
• Check stock levels weekly to keep all collections well represented in quantity and quality.
• Share the status of sales commitments and manage issues when needed.
• Prepare and roll out product launches using the HQ 360 toolbox, and coordinate all stakeholder input on market initiatives.
• Build tools and training to support retail performance across the product category.
• Manage stock allocations and transfers based on strategic priorities, and prepare client presentations.
• Question boutique typologies, assortments, model stocks and allocations together with Iberia Retail and the Europe Supply chain.
• Handle Iberia special order requests across all ranges.
• Own all product topics for events and activations, including highlighted collections, savoir-faire demonstrations and co-validation of visual merchandising. Create or adapt event tools with the region, such as the HJ event booklet and price list.
• Represent the Maison at international events and seminars as the MK reference.
• Challenge local sales forecasts for best sellers, including target turnover per boutique and product line, and give qualitative feedback. Raise alerts and risks such as shortages.
• Challenge model stocks for boutiques and monitor stock with external partners, such as travel retail.
• Set out your needs for boutique HJ assortments and share range status updates with boutiques.
• Define and run action plans that help boutiques grow sales through selling tools, challenges and in-store events.
• Report counterfeit issues together with the RIC IP team.
• Manage wishlists and monthly allocations with boutique teams, and manage unique piece stock by allocating it between boutiques.
• Share a wish list of unique pieces for HJ events with Retail, and manage stock transfers for CPs and box rotation, including availability requests.
• Validate prices in the system and communicate them to partners. Flag pricing issues and discrepancies by product category, and escalate changes in pricing legislation such as customs duties and VAT with Retail.
• Order CCL. Screen boutique HJ special order requests and escalate them to the Region. Work with the regional team on each special order and keep the boutique updated on progress, timing and price. Track the conversion rate.
• Manage JW special orders directly with HQ using the same process.

Requirements

• Strong analytical skills and a clear understanding of the local context, clienteles, issues and business opportunities, so you can support Retail teams.
• Work well with colleagues to improve processes, tools and governance in line with the Maison's short and long term goals.
• Deliver work on time and to the expected standard.
• Show business judgement, initiative, ownership and commitment.
• Fluent in Spanish and English.

Conditions

Reports to the Iberia MarCom Manager.

Equal opportunity statement: the company hires people from many backgrounds and values diversity and inclusion.

Benefits

• Career development is central to the company. New joiners train on the Maison's history, know-how and creations.