Marketing Manager

Description

The company is a contract partner for large global brands, providing engineering, supply chain and manufacturing services, with 60 years in business and over 100 sites worldwide.

The Marketing Manager for the Healthcare division owns digital advertising, sales enablement and event marketing, aiming to build pipeline and support business development in long-cycle healthcare markets.

You report to the Director of Marketing, Healthcare, and take branding and demand generation work from planning through execution and ongoing optimization, with room to make your own calls.

The role is hands-on and calls for technical skill and critical thinking within specific marketing channels. You work with business development, content writers and internal creative services to turn approved messaging into measurable results.

Responsibilities

• Run paid search and social campaigns on Google Ads, Microsoft Advertising (Bing Ads) and LinkedIn Ads, covering keywords, audiences, ad copy, bids, budget pacing and conversion tracking.
• Improve website content and technical SEO to grow organic rankings and traffic, and plan for changes in search behavior, including those driven by AI.
• Run ongoing A/B tests on ads, landing pages, calls to action and other touchpoints to lift conversion rates.
• Run account-based campaigns for target accounts across paid media, email, content and events, and track engagement to guide business development follow-up.
• Build and maintain sales collateral such as capability brochures, case studies, presentations, one-pagers and proposal materials for long sales cycles.
• Write, edit and oversee digital content for web, blog, email, social and paid channels, working with content writers so every piece matches approved value propositions.
• Plan and run the annual tradeshow and event calendar, covering booth design, logistics, collateral, pre-show promotion, onsite work and post-show lead follow-up.
• Track metrics in HubSpot, Google Analytics and ad platform reports, interpret results and recommend improvements.

Requirements

• Five to seven years of hands-on B2B marketing experience, with at least 2 to 3 years managing SEM campaigns on Google Ads, Microsoft Advertising (Bing Ads) and LinkedIn Ads.
• Experience in healthcare, medical device or life sciences markets is preferred.
• You have a solid grasp of paid advertising, SEO, account-based marketing, conversion rate optimization and tradeshow marketing.
• A bachelor's degree in marketing, communications, business or a related field is required.
• A Google Ads certification is preferred, as is experience in US and European regions.
• You are skilled with HubSpot, Google Ads, Microsoft Advertising, LinkedIn Ads, Google Analytics and A/B testing tools.
• You can read performance data and turn it into changes that improve results.
• You write and edit well and adapt messaging for different audiences while keeping to value propositions.
• You plan and run events well and collaborate closely with sales and business development teams.

Conditions

Travel is up to 20%, mostly for tradeshows and events.

The company welcomes applicants from all backgrounds and offers accessibility accommodations on request.