Marketing Manager

Description

Since 1833, this Swiss watchmaker has been based in the Vallée de Joux and is known for complications and precise mechanisms.

The company has created more than 1,300 calibres and holds more than 400 patents, drawing on over 190 years of expertise.

About 180 skills work under one roof to design, produce, finish and decorate its timepieces, combining technical engineering with understated style.

Responsibilities

• Wholesale marketing and co-op media (60%)
• Build and run 360 co-op plans and marketing initiatives across media, CRM, digital, e-commerce, events and visual merchandising, with partners.
• Lead the yearly planning, delivery and tracking of co-op plans with external boutiques, partners of choice and wholesalers, working alongside commercial teams.
• Own the trade marketing plan for each partner, including the event calendar, and run local initiatives that support them.
• Manage event timelines, logistics and budgets from the first pitch through the post-event review.
• Send brand content, guidelines and toolkits to partners for product launches and media campaigns, in line with the marketing plan.
• Track co-op budgets and payments with partners and finance, and keep Bumblebee updated with every co-op campaign.
• Work with the local production agency on creatives that follow brand guidelines, and approve all partner assets.
• Keep the websites and virtual showcases up to date.
• Share reports and regional best practice when requested by the region or HQ.
• Media marketing (25%)
• Work with HQ media teams to set the national media plan (OOH, print, digital, social) and run its local rollout across the US, Canada, Mexico and Latin America. Act as the local media contact.
• Manage the local partnership budget and strategy with the Marketing and Communications AVP.
• Build relationships with key publishers and media outlets, and work with PR to raise the brand's visibility and desirability.
• Track and pay national media.
• Budget and reporting (15%)
• Manage A&P media budgets under the company process, covering purchase orders, accruals, invoices and landing.
• Compile reports after each event or campaign, and build ad hoc presentations for HQ or management.

Requirements

• At least 5 years of related experience in luxury or specialty retail.
• A bachelor's or master's degree in commerce, marketing, digital or a similar field.
• Strong project management skills, with the ability to run several workstreams at once and to lead or work with internal and external cross-functional groups.
• Strong skills in Microsoft Office, especially Excel and PowerPoint.
• Proven experience managing budgets, timelines and logistics.
• Good knowledge of the media landscape and its trends.
• Understanding of how a wholesale business works.
• Strong organizational skills and attention to detail, with creative thinking.
• Able to juggle multiple tasks, set priorities and work across functions.
• Clear communication, both written and spoken.
• Strong problem-solving, business focus and adaptability.
• French or Spanish is a plus.

Conditions

Travel of up to 25% of the time.

Flexible schedule, including work outside regular hours during events.

Salary range of $100k-120k, with the final offer based on relevant skills and experience.

Compensation and benefits are offered to eligible employees. Only candidates selected for further consideration will be contacted.

Benefits

• Comprehensive health coverage with medical, dental and vision plans, extended to household members through the employee assistance program.
• Health savings and flexible spending accounts.
• Income protection, including life insurance and disability benefits, plus a 401(k) with employer match.
• Wellness reimbursement and paid time off.
• Volunteer time off days to support local community initiatives.