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Marketing Lead

  • Office
  • 6+ years

Salary

Not stated

Similar roles pay $140K - 220K a year · our estimate

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Description

We're looking for a founding marketer to build the company's marketing engine and establish the company as the de facto brand for marketing and performance marketing.

As a Founding Marketer, you'll be THE marketer at a marketing company. Your opinions will deeply shape the product. This is a rare opportunity to shape how marketers think about AI, marketing, and GTM while building the company's marketing engine from the ground up.

The company has already run a successful product launch, such as the out-of-stealth launch , been covered by Techcrunch, CNBC, and Business Insider, hosted in-person events like Growth Craft , and is crushing it on founder-led socials. Your job is to build on this momentum with the CEO and turn the company into the biggest brand in the space.

Role Scope

Lead product launches: Own the launch for new features and releases, from messaging to rollout.

Lead content: Create case studies and demos that help marketers get value from the company.

Own sales enablement to drive sales velocity: Create the materials, sales decks, case studies, and resources that help prospects evaluate and succeed with the company

Lead events and conferences: Book dinners and conferences for the company to spread the word.

Be the voice of the company: Edit and publish LinkedIn content weekly and lead newsletters and events.

Build and maintain our marketing website and docs: Ensure the company's web presence is as sharp and innovative as our product.

Basic Qualifications

Strong writing and storytelling chops: you can distill complex ideas into crisp, compelling messaging.

You're the kind of person who would be a power user of the company, and if you're not yet, you're excited to make it happen.

4+ YoE in B2B SaaS growth or product marketing with hands-on execution, ideally at a fast-paced startup.

Bias for doing, not just strategizing. You ship content, run experiments, and iterate quickly.

Strong content and education skills: you can create tutorials, webinars, and docs that actually help people.

Practical SEO and paid acquisition experience, acquired either directly or adjacent to the function.

Data-driven: you can set and report on traffic and conversion.

Bring a founder's mindset to your work: be proactive, resourceful, and comfortable operating without a playbook.

Preferred Qualifications

Enthusiasm for Claude Code and AI-native marketing workflows: you believe this is the future and want to be at the forefront.

Comfortable with product tooling and integrations (APIs, Zapier, Clay-like automations).

Experience with marketing automation or sales enablement tools (HubSpot, Notion, etc.).

Familiarity with design systems or Webflow workflows

The company in the press

TechCrunch - Oct 2025

Business Insider - Nov 2025

Pragmatic Engineer Podcast - Dec 2025

CNBC - Dec 2025

Follow us on LinkedIn and X

We're looking for a founding marketing lead to build the company's marketing engine and establish the company as the de facto brand for marketing websites.

As Founding Marketing Lead, you'll be THE marketer at a marketing company. Your opinions will deeply shape the product. This is a rare opportunity to shape how marketers think about AI, websites, and GTM while building the company's growth engine from the ground up.

The company has already run a successful product launch such as the out-of-stealth launch , been covered by Techcrunch, CNBC, and Business Insider, hosted in-person events like Growth Craft , and is crushing it on founder-led socials. Your job is to build on this momentum with the CEO and turn the company into the biggest brand in the space.

Role scope

Lead product launches: Own the launch for new features and releases, from messaging to rollout.

Define brand and positioning: Own the company's messaging frameworks, positioning docs, and brand voice as we create the autonomous website category.

Lead content that teaches: Create use-case playbooks, example prompts, tutorials, case studies, and demos that help marketers get value from the company. Drive self-serve activation and early-user success.

Own sales enablement to drive sales velocity: Create the materials, sales decks, case studies, and resources that help prospects evaluate and succeed with the company

Build and scale partnerships: Partner with design agencies, develop affiliate programs, and build integrations with GTM tools like Clay.

Be the voice of the company: Edit and publish LinkedIn content weekly and lead newsletters and events.

Build and maintain our marketing website and docs: Ensure the company's web presence is as sharp and innovative as our product.

Surface product feedback: Work cross-functionally with Product and Engineering to relay customer friction and shape the roadmap.

Build the marketing team: As the company scales, help hire marketers and creatives.

Basic Qualifications

Strong writing and storytelling chops: you can distill complex ideas into crisp, compelling messaging.

You're the kind of person who would be a power user of the company, and if you're not yet, you're excited to make it happen.

4+ YoE in B2B SaaS growth or product marketing with hands-on execution, ideally at a fast-paced startup.

Bias for doing, not just strategizing. You ship content, run experiments, and iterate quickly.

Strong content and education skills: you can create tutorials, webinars, and docs that actually help people.

Practical SEO and paid acquisition experience, acquired either directly or adjacent to the function.

Comfortable on camera.

Data-driven: you can set and report on traffic and conversion.

Bring a founder's mindset to your work: be proactive, resourceful, and comfortable operating without a playbook.

Preferred Qualifications

Enthusiasm for Claude Code and AI-native marketing workflows: you believe this is the future and want to be at the forefront.

Comfortable with product tooling and integrations (APIs, Zapier, Clay-like automations).

PMM or devrel-like background: ability to demo product and create sample templates.

Experience with marketing automation or sales enablement tools (HubSpot, Notion, etc.).

Familiarity with design systems or Webflow workflows.

The company in the press

TechCrunch - Oct 2025

Business Insider - Nov 2025

Pragmatic Engineer podcast - Dec 2025

CNBC - Dec 2025

Follow us on Linkedin and X

Responsibilities

  • We're looking for a founding marketer to build the company's marketing engine and establish the company as the de facto brand for marketing and performance marketing.
  • As a Founding Marketer, you'll be THE marketer at a marketing company. Your opinions will deeply shape the product. This is a rare opportunity to shape how marketers think about AI, marketing, and GTM while building the company's marketing engine from the ground up.
  • The company has already run a successful product launch, such as the out-of-stealth launch , been covered by Techcrunch, CNBC, and Business Insider, hosted in-person events like Growth Craft , and is crushing it on founder-led socials. Your job is to build on this momentum with the CEO and turn the company into the biggest brand in the space.
  • Role Scope
  • Lead product launches: Own the launch for new features and releases, from messaging to rollout.
  • Lead content: Create case studies and demos that help marketers get value from the company.
  • Own sales enablement to drive sales velocity: Create the materials, sales decks, case studies, and resources that help prospects evaluate and succeed with the company
  • Lead events and conferences: Book dinners and conferences for the company to spread the word.
  • Be the voice of the company: Edit and publish LinkedIn content weekly and lead newsletters and events.
  • Build and maintain our marketing website and docs: Ensure the company's web presence is as sharp and innovative as our product.
  • Basic Qualifications
  • Strong writing and storytelling chops: you can distill complex ideas into crisp, compelling messaging.
  • You're the kind of person who would be a power user of the company, and if you're not yet, you're excited to make it happen.
  • 4+ YoE in B2B SaaS growth or product marketing with hands-on execution, ideally at a fast-paced startup.
  • Bias for doing, not just strategizing. You ship content, run experiments, and iterate quickly.
  • Strong content and education skills: you can create tutorials, webinars, and docs that actually help people.
  • Practical SEO and paid acquisition experience, acquired either directly or adjacent to the function.
  • Data-driven: you can set and report on traffic and conversion.
  • Bring a founder's mindset to your work: be proactive, resourceful, and comfortable operating without a playbook.
  • Preferred Qualifications
  • Enthusiasm for Claude Code and AI-native marketing workflows: you believe this is the future and want to be at the forefront.
  • Comfortable with product tooling and integrations (APIs, Zapier, Clay-like automations).
  • Experience with marketing automation or sales enablement tools (HubSpot, Notion, etc.).
  • Familiarity with design systems or Webflow workflows
  • The company in the press
  • TechCrunch - Oct 2025
  • Business Insider - Nov 2025
  • Pragmatic Engineer Podcast - Dec 2025
  • CNBC - Dec 2025
  • Follow us on LinkedIn and X
  • We're looking for a founding marketing lead to build the company's marketing engine and establish the company as the de facto brand for marketing websites.
  • As Founding Marketing Lead, you'll be THE marketer at a marketing company. Your opinions will deeply shape the product. This is a rare opportunity to shape how marketers think about AI, websites, and GTM while building the company's growth engine from the ground up.
  • The company has already run a successful product launch such as the out-of-stealth launch , been covered by Techcrunch, CNBC, and Business Insider, hosted in-person events like Growth Craft , and is crushing it on founder-led socials. Your job is to build on this momentum with the CEO and turn the company into the biggest brand in the space.
  • Role scope
  • Lead product launches: Own the launch for new features and releases, from messaging to rollout.
  • Define brand and positioning: Own the company's messaging frameworks, positioning docs, and brand voice as we create the autonomous website category.
  • Lead content that teaches: Create use-case playbooks, example prompts, tutorials, case studies, and demos that help marketers get value from the company. Drive self-serve activation and early-user success.
  • Own sales enablement to drive sales velocity: Create the materials, sales decks, case studies, and resources that help prospects evaluate and succeed with the company
  • Build and scale partnerships: Partner with design agencies, develop affiliate programs, and build integrations with GTM tools like Clay.
  • Be the voice of the company: Edit and publish LinkedIn content weekly and lead newsletters and events.
  • Build and maintain our marketing website and docs: Ensure the company's web presence is as sharp and innovative as our product.
  • Surface product feedback: Work cross-functionally with Product and Engineering to relay customer friction and shape the roadmap.
  • Build the marketing team: As the company scales, help hire marketers and creatives.
  • Basic Qualifications
  • Strong writing and storytelling chops: you can distill complex ideas into crisp, compelling messaging.
  • You're the kind of person who would be a power user of the company, and if you're not yet, you're excited to make it happen.
  • 4+ YoE in B2B SaaS growth or product marketing with hands-on execution, ideally at a fast-paced startup.
  • Bias for doing, not just strategizing. You ship content, run experiments, and iterate quickly.
  • Strong content and education skills: you can create tutorials, webinars, and docs that actually help people.
  • Practical SEO and paid acquisition experience, acquired either directly or adjacent to the function.
  • Comfortable on camera.
  • Data-driven: you can set and report on traffic and conversion.
  • Bring a founder's mindset to your work: be proactive, resourceful, and comfortable operating without a playbook.
  • Preferred Qualifications
  • Enthusiasm for Claude Code and AI-native marketing workflows: you believe this is the future and want to be at the forefront.
  • Comfortable with product tooling and integrations (APIs, Zapier, Clay-like automations).
  • PMM or devrel-like background: ability to demo product and create sample templates.
  • Experience with marketing automation or sales enablement tools (HubSpot, Notion, etc.).
  • Familiarity with design systems or Webflow workflows.
  • The company in the press
  • TechCrunch - Oct 2025
  • Business Insider - Nov 2025
  • Pragmatic Engineer podcast - Dec 2025
  • CNBC - Dec 2025
  • Follow us on Linkedin and X

Benefits

  • Historic office in Fidi
  • A crazy upside-down battlestation—tour virtually here
  • 20 PTO days a year and full health benefits
  • Lunch and a fully stocked snack bar at the office, incl. Cometeer coffee pods
  • Dog-friendly
  • Competitive salary + equity [we stand by care for our employees ]
  • More benefits coming very soon.
  • Our Culture
  • We are an intensely creative team. After work, we are (avid) readers, photographers, acapella singers, film critics (who don't hold back), bakers, yoga teachers, interior designers, and more.
  • Catch us in action at our launch party , rock climbing , celebrating birthdays , hosting trivia nights , going for Pilates, and more.
  • tl;dr: Why choose the company?
  • We’re winning quickly.
  • We launched out of stealth 4 months ago ( TechCrunch) , and are already powering pages that generate hundreds of thousands of dollars in pipeline + featured on CNBC.
  • We’re drowning in demand.
  • The company has thousands of companies on our waitlist with more coming inbound every day. The market has spoken. We're growing our team so we can stop turning away customers.
  • Recognized names that turn heads.
  • ( Our new gong has been put to great use! )
  • About the company: Autonomous websites
  • The company is defining the next generation of websites: ones that can constantly build and optimize themselves based on visitor behavior and market changes. Today, we deliver on-brand landing pages on your domain fast, without any rebuilds or engineers.
  • The vision
  • Sandberg instantly understood the company’s vision. “I was sharing how it took (me) five teams three months to build one A/B test just to increase conversion by 10% on our Google ad,” Lim said.
  • Imagine a world where your website launches new pages, tests creative, and optimizes performance entirely autonomously. Just as autonomous vehicles respond to real-world inputs like road conditions and traffic patterns, the company-powered websites respond to external signals such as competitive shifts, user behavior, and trending search queries.
  • The team
  • "One of the most talent-dense AI startups... each member of the early the company team has a track record, and as a team, they perform like athletes. Amazing to watch." - Dan Levine, Accel
  • The company is led by co-founders Michelle Lim , Engineer 1 turned Head of Growth and Product at Warp, and Max Levenson , engineering leadership at autonomous vehicle startup Nuro, then Engineer 2 at Vooma.
  • Every single member of the company team has been a founding engineer / founder. Early stage best practices are in our team’s DNA. Because of that, our team knows how to catalyze hockey stick growth, but just as critically , how to navigate it sustainably to create $XB valued companies. After all, we’ve done it before.
  • We are alums of Netflix, Scale, Carrot, and Shepherd, and work together in-person out of historic Jackson Square.
  • The product
  • Companies have used the company to hit goals like….
  • Ranking 1 on AI answer engines like ChatGPT, Perplexity and Google AI Overview
  • Driving 50% higher ad conversion rates on Google Ads months ahead of schedule
  • Generating hundreds of thousands of dollars in pipeline revenue
  • The first version of the company's autonomous website platform produces on-brand landing pages from content briefs and prompts in minutes. The company ingests a company's existing design system (components, brand guidelines, and visual tokens), then generates fully-coded landing pages that live on the customer’s top-level domain, on a subfolder at URLs like companysite.com/campaign-name
  • Historic office in Jackson Square (with 2 rooftops and a shower) - tour virtually here
  • A crazy upside-down battlestation - tour virtually here
  • 20 PTO days a year and full health benefits
  • Lunch and a fully stocked snack bar at the office, incl. Cometeer coffee pods
  • Dog friendly
  • Competitive salary + equity [we stand by care for our employees ]
  • More benefits coming very soon.
  • Our Culture
  • We are an intensely creative team. After work, we are (avid) readers, photographers, acapella singers, film critics (who don't hold back), bakers, yoga teachers, interior designers, and more.
  • Catch us in action at our launch party , rock climbing , celebrating birthdays , hosting trivia nights , going for pilates and more.

Where you’d work

From the office

The office

About the company

Company hidden

Office in San Francisco, United States

Your chances

Still hiring, not crowded yet, and you'd be among the first.

  • 15 checks run
  • 6 good signs
  • 0 red flags

Still hiring?

10 checks

Actively hiring

In its favour2

  • Still on the company's own careers site, checked 1 h agoModerate evidence
  • Found in the last 48 hours, before the big job boardsModerate evidence

How crowded?

5 checks

Low

In its favour4

  • In its Early Window: not on the big job boards yetStrong evidence
  • In the office in San Francisco: only people nearby can take itSlight evidence
  • Lead level: far fewer people qualifySlight evidence
1 moreFewer
  • Asks for HubSpot, which fewer than 1% of open roles doSlight evidence

Fits Me

How well does this role fit you?

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  • Your field
  • Level
  • Stack
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  • Must-haves
Details11 facts · Role, Location, Compensation, Employment
Tech stack
  • SEO
  • HubSpot
  • Paid ads
Seniority
Lead
Type
Full-time
Equity
Equity offered
Region
United States
Pay period
Annual
Show 5 more factsShow less

Role

Category
Marketing
Seniority
Lead
Experience
6+ years
Tech stack
  • SEO
  • HubSpot
  • Paid ads

Location

Work model
Office
Region
United States
Office
  • San Francisco, United States

Compensation

Salary
Salary by agreement
Pay period
Annual
Equity
Equity offered

Employment

Type
Full-time

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