Manager, Marketing

Description

The company represents people hurt by insurance firms, large corporations or defective products, with attorneys in all 50 states and over 6,000 employees across legal, client support, creative and operations.

The company is the largest plaintiff's law firm and legal media buyer in the country. The Brooklyn office runs its marketing and gives you room to solve problems your own way, backed by an established business.

The Marketing Strategy team is hiring a Marketing Manager who reports to the Senior Director of Marketing. You will own marketing results for personal injury practice areas, including maritime, medical malpractice, nursing home and workers' compensation, and any others the team takes on.

Each area reaches different people at different points, with its own route from first call to signed case. When results shift, the cause could be the message, the media or what happens after the call. This role finds which one it is and works with creative, paid media, web, product, operations and intake to fix it.

Within 90 days: explain the funnel for each of your four areas with numbers, and name the biggest problem in each. Within 6 months: a testing roadmap is running and first results have been read out, good or bad. Within a year: you own the plan and forecast for your areas, and leadership uses your readouts for spend decisions.

Responsibilities

• Own performance from start to finish for your areas: spend, cost per intake and conversion to signed case, not just the media line.
• Before adding or cutting money, find where in the funnel an underperforming area breaks, then take the fix to the team that owns that step.
• Form a hypothesis for each test, agree how it will be judged before launch, and report what you learned, including failures.
• With the media planning team, build the annual plan for your areas, track pacing monthly, and back any spend change with numbers.
• Review what marketing sends to intake and what comes back, then use that to raise both lead quality and volume.
• Brief creative on who each area must reach and what should prompt a call.
• Give leadership a regular readout that opens with the answer, shows the numbers and states plainly what is still uncertain.

Requirements

• 4+ years in marketing or digital media management, with direct accountability for a budget and an outcome metric such as cost per acquisition or cost per lead.
• Bachelor's degree from an accredited university.
• Build your own reports and forecasts in Excel or Google Sheets, using pivot tables, lookups and scenario models.
• SQL or a BI tool such as Power BI or Tableau is a plus.
• Experience with both brand and direct response marketing, and an understanding of how they work together.
• Ability to make a call with incomplete data and say what would change your mind.
• Track record of moving work forward through people you do not manage, communicating clearly and presenting confidently to senior leaders.
• Careful attention to detail in numbers, briefs and plans.
• Marketing experience in a regulated industry such as legal, healthcare, insurance or financial services.
• Experience with call-driven or lead-generation funnels, where an intake or sales team sits between the ad and the outcome.
• Experience planning across many local markets at once.

Conditions

Onsite 4 days a week in Brooklyn, with Fridays remote.

Salary range: $80,000 - $100,000 USD.

Job code: LI-EM2.

Benefits

• Full-time employees receive medical and dental insurance, a 401(k) plan, paid time off and paid holidays.