LN Concerts, Tour Marketing Director - Comedy

Description

The role is the comedy tour marketing director, a senior position in the tour marketing team. You will work with tour promoters to build and run marketing strategy for comedy, podcast and other non-music tours.

The company is a live entertainment business with three arms: ticketing, concert promotion, and media and sponsorship. The ticketing arm has sold over 620 million tickets a year and works with about 10,000 clients worldwide. The concert promotion arm puts on more than 50,000 events a year for nearly 7,000 artists in over 40 countries. The media and sponsorship arm links more than 1,200 sponsors with about 145 million fans who attend its events each year.

You will act as a strategic partner on marketing plans, working across internal teams and with the creative strategy team to produce artist pitches. You will also lead marketing for special projects, setting overall strategy with outside partners and the regional marketing team. You are accountable for raising the service level the team gives artist clients and partners.

The company is looking for people who are driven, resourceful, innovative and forward thinking, with an entrepreneurial streak.

Responsibilities

• Build and carry out marketing plans together with artist and project teams.
• Set onsale timelines with the ticketing lead.
• Build and keep strong working relationships with outside partners to deliver high-quality client service.
• Study past buyer data and use research tools to guide decisions and future marketing strategy.
• Control marketing budgets so they meet business goals.
• Work with several teams to run joined-up marketing campaigns.
• Run national promotions and oversee local promotions for individual shows and whole tours.
• Work with the PR team to create and run media events and press opportunities that support tours.
• Oversee digital media campaign planning across several platforms.
• Oversee social media campaigns and promotions that drive ticket sales, awareness and fan engagement.
• Oversee production of marketing assets such as audio and video spots, key art and social content.
• Use internal marketing tools and resources well, following best practices.
• Manage one or more coordinators in the tour marketing department.

Requirements

• Minimum of 5-7 years in marketing within live entertainment or a closely related industry. International experience a plus.
• A record of strong client relationships.
• A solid understanding of how the live entertainment business works.
• Ability to explain strategic initiatives clearly and handle complex situations under pressure.
• Excellent written and verbal communication, so you can present pitches, marketing concepts and strategies to artist teams.
• Works well in a team.
• Ability to set priorities, meet deadlines and manage several projects at once.
• Ability to adapt and manage in a quick-moving environment.
• Strong time management, organisation and attention to detail.
• Creativity and problem-solving skills.
• Proactive approach to work.
• Passion for live experiences.
• Ability to identify problems, gather information, establish facts and deliver creative solutions by involving key stakeholders.
• Strong skills in Microsoft Office, G-Suite and Box.
• Ability to learn and use project management software and tools efficiently. Asana knowledge a plus.
• Experience with digital asset management systems and workflows.
• Experience managing marketing budgets and planning campaigns.
• Bachelor's degree required.
• Knowledge of and interest in comedy, podcasts and non-music entertainment a plus.
• Fluency in a second language a plus.

Benefits

• Free concert tickets.
• Generous paid time off, including paid holidays, sick time and personal days.
• Medical, vision, dental and mental health cover for you and your family, plus access to a health care concierge and either a Flexible Spending Account or Health Savings Account.
• 401(k) with company match and a stock reimbursement program.
• New parent programs, including caregiver leave, plus fertility, adoption, foster and surrogacy support.
• Career and skill development through School of Live, tuition reimbursement and student loan repayment.
• Volunteer time off and a crowdfunding match.