HubSpot Administrator-Marketing

Description

You will be the technical foundation for how the company creates, qualifies and converts demand. As HubSpot Administrator, you will own the setup, administration and ongoing improvement of the HubSpot platform, which supports lead generation, qualification, nurturing, sales follow-up and revenue reporting.

You will work with Marketing, Sales and RevOps to turn business needs into dependable workflows, integrations and reports that support pipeline growth. The company needs a hands-on HubSpot expert who can build solutions alone, fix problems, check results and suggest improvements.

Responsibilities

• Act as the main HubSpot administrator and technical authority.
• Control user access, permissions, properties, settings and overall platform configuration.
• Keep current documentation of workflows, integrations, data definitions and system changes.
• Run a prioritized request queue with firm delivery dates and regular status updates.
• Test every change before release and track its effect afterward.
• Propose ways to improve platform features, team adoption and efficiency.
• Set up lead, MQL and SQL definitions and lifecycle stages as Marketing and Sales agree them.
• Configure lead scoring, segments, owner assignment, routing and handoff alerts.
• Design processes for nurturing, recycling, disqualifying and reactivating leads.
• Find leads that are unassigned, stuck in a stage or missing required fields.
• Confirm that leads from website forms, campaigns, events and other sources reach the right process.
• Build and maintain workflows for qualification, routing, nurturing, follow-up, lifecycle updates and internal alerts.
• Set up the technical side of Sales sequences with Sales leadership.
• Define and test enrollment rules, exclusions, branches, re-enrollment and exit conditions.
• Stop conflicting automations, duplicate outreach and unintended property changes.
• Monitor workflow performance, investigate failures and record fixes.
• Make sure automation respects approved consent, subscription and suppression rules.
• Keep HubSpot and Salesforce in reliable sync with the RevOps team and the Salesforce administrator.
• Manage HubSpot field mappings, sync rules and integration settings.
• Diagnose sync errors and help coordinate fixes on the Salesforce side.
• Maintain data quality through deduplication, standardization, validation and controlled imports.
• Keep lifecycle, owner, source and campaign data consistent with agreed definitions.
• Check fixes across all affected records and processes before closing an issue.
• Configure forms, landing pages, lists, tracking parameters and campaign links.
• Build audience segments by account, persona, lifecycle stage, product interest and engagement.
• Support targeted nurture and account-based marketing programs.
• Test campaigns end to end, from first engagement through lead capture, routing and reporting.
• Work with the website owner so forms, tracking and data capture work correctly.
• Support email operations, including subscription settings, suppression lists and technical quality checks.
• Build and maintain dashboards for Marketing leadership, the CRO and operations teams.
• Report on traffic, lead capture, sources, campaigns, MQLs, SQLs, conversion rates, stage aging and handoff performance.
• Tie marketing activity to opportunities, pipeline and revenue using available data and agreed attribution methods.
• Set consistent metric definitions, date filters and reporting logic.
• Reconcile reporting gaps with RevOps and point out data limits.
• Give leadership clear findings that help them adjust campaigns, spending and priorities.
• Run routine checks on routing, sync, automation, forms and tracking.
• Fix issues quickly and share the cause, impact, correction and validation.
• Write operating procedures and train users on approved HubSpot processes.
• Keep clear ownership and escalation paths across Marketing, Sales, RevOps and website support.
• Find repetitive manual work that reliable automation can remove.

Requirements

• At least 5 years of hands-on HubSpot administration experience in a B2B organization.
• Proven depth in HubSpot Marketing Hub and working knowledge of Sales Hub.
• Experience building complex workflows, lifecycle processes, lead scoring, segmentation and routing.
• Hands-on experience troubleshooting HubSpot and Salesforce integration and sync problems.
• Strong skills in dashboards, reporting, campaign tracking, attribution and data quality.
• Ability to turn business requirements into tested, documented solutions.
• Strong troubleshooting, prioritization and communication skills.
• Ability to work independently while handling several ongoing operational requests.
• Nice to have: experience supporting B2B SaaS organizations with long sales cycles.
• Nice to have: experience with account-based marketing and several decision makers per deal.
• Nice to have: relevant HubSpot certifications.
• Nice to have: familiarity with Google Analytics, WordPress, tracking parameters and integration tools.
• Nice to have: experience with APIs, webhooks or custom automation.

Conditions

Hybrid role based in Dallas, Texas.

No immigration sponsorship is offered; applicants must already have the right to work in the U.S. without sponsorship.

Benefits

• Competitive pay and a robust benefits package.
• Professional development opportunities.
• Flexibility and support for work-life balance.
• The company supports charitable initiatives each year.