Global Digital Marketing Specialist - Data Analyst

Description

The Global Digital Marketing Data Analyst turns marketing, customer and commercial data into decisions. The role owns global marketing measurement and reporting, connects digital engagement to funnel and business outcomes, identifies opportunities to improve marketing effectiveness, and builds scalable analytics capabilities used by global and regional marketing teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Performance Analysis & Reporting

Audit the DEXIS marketing data landscape to identify capabilities, gaps, and improvement opportunities.

Analyze the end-to-end marketing funnel, linking campaigns and channels to leads, opportunities, pipeline, and revenue.

Develop and maintain dashboards and reports for regional, global, and executive audiences.

Define and maintain global KPIs, data definitions, and reporting standards across regions and platforms.

Extract, combine, and transform data from marketing, CRM, and commercial sources using SQL.

Automate and scale reporting processes to improve efficiency and speed to insight.

Ensure data accuracy, integrity, and consistency across analytics and reporting.

Analyze website, email, social media, and campaign performance to identify trends and optimization opportunities.

Develop and improve attribution methodologies to measure channel and campaign contribution to business outcomes.

Design and evaluate A/B tests and other analyses to identify drivers of marketing performance.

Translate data into actionable insights and recommendations for leadership and key stakeholders.

Identify and recommend improvements to marketing processes, data collection, and reporting.

Collaboration & Enablement

Partner with Digital Marketing Specialists to translate data insights into campaign optimization opportunities.

Collaborate with Regional Marketing Teams to ensure consistent measurement and enable localized reporting.

Coordinate with IT, Data Analytics, and CRM teams to ensure reliable data integration across platforms.

Own and continuously improve digital measurement across websites and campaigns, including GA4, tagging, UTM governance, conversion tracking, and data quality.

Enable global and regional teams to effectively use data, dashboards, and insights to support decision-making.

Strategic Insight & Leadership

Shape analytics strategies that align marketing measurement with business priorities.

Analyze market, customer, and performance trends to identify opportunities and inform strategic decisions.

Translate complex data into clear recommendations for leadership and key stakeholders.

Identify and evaluate emerging analytics, AI, and business intelligence capabilities that can enhance marketing effectiveness.

Promote data-driven decision-making and analytics best practices across global and regional marketing teams.

Share expertise and coach team members to strengthen analytics capabilities across the organization.

Job Requirements:

Minimum Requirements:

Bachelor’s degree in Marketing, Data Science, Business Analytics, or a related field; MBA is a plus.

3–5 years of experience in data analytics, marketing analytics, or marketing operations, preferably in a global or regulated environment.

Proficiency in MQL/SQL, advanced Excel, and data visualization tools such as Power BI or Tableau.

Experience analyzing marketing, CRM, and digital performance data to generate actionable business insights.

Preferred Requirements:

Experience with Salesforce, HubSpot, or similar CRM/marketing automation platforms .

Experience with Google Analytics (GA4) and digital marketing measurement.

Experience in B2B marketing , preferably within a global organization.

Strong analytical and problem-solving skills with excellent attention to detail.

Ability to translate complex data into clear insights and business recommendations .

Strong communication skills, with the ability to present insights to both technical and non-technical stakeholders.

Ability to manage multiple priorities and deliver in a fast-paced, matrixed environment .

Strong collaboration skills across global, cross-functional, and multicultural teams.

Proactive mindset and curiosity for emerging analytics, AI, and digital marketing technologies .

Fluent in English; additional languages are a plus.

Operating Company:

DEXIS