Founding Growth Lead

Description

About the Role

Build the demand generation engine for an AI company serving the logistics sector. This founding role partners closely with sales, marketing, and product teams to turn product developments into effective go-to-market programs and enterprise pipeline.

Responsibilities

• Build and optimize demand generation channels that grow qualified leads and convert them into enterprise sales pipeline.
• Own marketing operations, including attribution, automation, lead routing, segmentation, and funnel reporting.
• Work with sales and product teams to translate AI and product advancements into compelling go-to-market messaging.
• Test and scale paid acquisition, email nurture, website conversion, account-based marketing, SEO, answer engine optimization, and emerging channels.
• Manage agencies, contractors, and specialist partners to accelerate channel execution.

Requirements

• Three to five years of experience in growth marketing, demand generation, or a related role.
• Experience marketing enterprise technology through a sales-led process, ideally at an early-stage or fast-growing software startup.
• A track record of building demand generation or marketing channels from the ground up, with demonstrated strength in at least one channel.
• Familiarity with funnel metrics and revenue conversion, including MQLs, SQLs, and pipeline.
• Experience across paid digital, email, and website or content marketing, plus marketing automation, attribution, CRM reporting, and website tracking.
• A degree and authorization to work without visa sponsorship.

Conditions

Base salary: $140,000 to $200,000 annually. Visa sponsorship is not available.

On-site in San Francisco, California. New York City is also a listed work location.