Field Marketing Manager, Surgery - Energy

Description

The company is a healthcare business working across medical technology and drug development, with a focus on new treatments and solutions. This role sits in the Surgery division of its MedTech arm, based in Zug, Switzerland, in a fast-moving setting where the team builds market presence and brings new solutions to customers.

The role is a field marketing manager position. You will need a strong professional network in healthcare and a track record of building strategic plans.

Responsibilities

• Own the marketing strategy for the assigned product platform in Switzerland, covering portfolio performance, pricing, product lifecycle and profitable growth.
• Study customer needs, competitor moves and market trends to find, size and rank growth opportunities.
• Turn strategy into clear positioning, value propositions, campaigns, product launches and yearly marketing plans for the Swiss market.
• Give sales teams messaging, tools and training, and support customer engagement through events and education programs.
• Build and maintain relationships with key opinion leaders and surgeon communities to gather insights, grow advocacy and support marketing initiatives.
• Set KPIs, track portfolio and campaign results, manage the marketing budget and adjust spending based on business impact.
• Work with sales, local leadership, EMEA and global marketing, and external agencies to deliver plans, measure impact and produce business results.

Requirements

• A bachelor's degree or equivalent in a technical field or in marketing, plus 5+ years of sales and/or marketing experience in medical devices.
• Experience in Surgery and/or Enabling Technology is preferred.
• Fluent English and German. French and/or Italian is an advantage.
• A valid driver's licence is required.
• Strong leadership, project management and entrepreneurial skills, with the ability to build trust and work across matrix teams and with external stakeholders.
• A strategic, analytical mindset with strong problem-solving, communication, presentation and storytelling skills.
• Proficiency in Microsoft Office and AI tools, with advanced Excel and PowerPoint skills.
• Strong initiative and follow-through on project work, including overcoming obstacles and balancing several priorities. Technical and/or project leadership experience is preferred.
• Clear communication with senior management, colleagues, customers such as healthcare professionals, and teams across the organisation is required.
• Creative design ability.
• Ability to prioritise tasks and manage a varied workload.
• Required skills: Account Management, Analytical Reasoning, Business Behavior, Collaboration, Cultural Competence, Customer Analytics, Customer Centricity, Healthcare Trends, Learning Agility, Market Knowledge, Market Research, Oracle Customer Data Management (CDM), Problem Solving, Sales, Solutions Selling, Sustainable Procurement, Vendor Selection.
• Preferred skills: Account Management, Analytical Reasoning, Business Behavior, Collaboration, Cultural Competence, Customer Analytics, Customer Centricity, Healthcare Trends, Learning Agility, Market Knowledge, Market Research, Oracle Customer Data Management (CDM), Problem Solving, Sales, Solutions Selling, Sustainable Procurement, Vendor Selection.

Conditions

Based in Zug, Switzerland, with travel up to 25% of the time.

Equal opportunity: the company values each employee as an individual and respects diversity and merit.