Enterprise Marketing Manager, Cardiovascular

Description

The role is an Enterprise Marketing Manager for the cardiovascular portfolio at the company, a medical technology business with more than 72,000 staff in over 70 countries.

You will set and run go-to-market strategies and programs that place the cardiovascular portfolio among the leading U.S. healthcare organizations and emerging market segments.

Cardiovascular is a major clinical focus for the company. The ideal candidate understands the economics and dynamics of the U.S. healthcare market, especially cardiovascular service lines and clinical pathways, and can market the value of products, services and programs to executives, department heads, clinicians and other decision makers.

This is a senior individual contributor role reporting to the Director of Enterprise Marketing, working closely with cross-functional stakeholders in a highly matrixed organization.

Responsibilities

• Work with U.S. and global business lines and support functions to build cross-portfolio value propositions and supporting assets, tailored by persona.
• Build and run multi-channel campaigns and experiences that raise visibility of and demand for cardiovascular solutions.
• Use market and account data to position the right offerings and solution sets for each audience segment.
• Create audience- and channel-specific sales content for each stage of the sales cycle.
• Write thought-leadership content grounded in industry trends and strategic business priorities.
• Track campaign results against goals and budget, and adjust the message and channel mix to improve them.

Requirements

• Bachelor's degree in Marketing, Communications or a related field.
• 10 years of B2B marketing experience, ideally in healthcare or life sciences.
• A record of running multi-channel, persona-based campaigns that hit KPIs within budget.
• Strong writing skills, with the ability to make complex topics simple and define compelling value propositions.
• A proven track record working with executive leadership and cross-functional teams.
• Experience managing global projects with international colleagues.
• Strong organizational skills, with the ability to handle several projects and shifting priorities while keeping to budgets and deadlines.
• Strategic thinking with excellent communication and analytical skills.

Conditions

The base pay range is $141,340 to $194,337. Starting pay within this range depends on factors such as geography or market, skills, education, experience and other qualifications.

Commission eligibility, if the role carries it, follows the company's plan and depends on individual and/or company performance.

The company is committed to equal opportunity and will provide reasonable accommodations to people with disabilities.

The role requires working with controlled technology in line with U.S. export control law, including the EAR, ITAR and OFAC sanctions regulations.

Do not email your CV. Create a profile in the company's talent community to upload it instead.

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Benefits

• Medical, dental and vision insurance, subject to eligibility.
• 401(k) retirement plan.
• Life insurance, plus short-term and long-term disability insurance.
• Paid parking or public transportation.
• Paid time off and paid sick and safe time.