Director of Marketing Operations

Hybrid
6+ years

Salary

Not stated

Similar roles pay £35K - 95K a year · our estimate

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Description

Office requirement: Minimum 2 days in the office

Employment type: Permanent

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Director of Marketing Operations to oversee the Marketing Ops team based in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

As our Director of Marketing Operations you’ll:

Lead the people that are the engine that improves the efficiency and performance of our Growth Marketing team. Marketing Ops at GWI is a growth engine, not a service function. Reporting to the VP Growth Marketing and as a member of our Marketing Leadership team, you’ll have real influence and be expected to identify and drive initiatives that have an impact on pipeline and revenue.

A few things you’ll be responsible for:

Leading and mentoring two direct reports. You’ll own the prioritisation and delivery of the MOps roadmap, ensuring your team are working on the highest impact projects.

Ownership of our entire marketing tech stack, including assessing new tech, budget ownership, vendor management, and rationalising the stack when necessary.

The lead and account lifecycle. You will be responsible for lead and account scoring and ensuring actionable intent signals are surfaced to Sales.

Data governance and quality in all tooling. You’ll work closely with RevOps to ensure data is syncing seamlessly in Salesforce and Hubspot.

Define and govern our campaign infrastructure and attribution reporting. You’ll be responsible for our measurement methodology and ensuring we have a clear source of truth for performance

Collaborating with, global marketing, revenue, product and RevOps to improve GTM operations

Advising the Marketing & Revenue leadership on GTM efficiency, investment trade-offs, and improvements to our operating model

Identifying and implementing automations that measurably reduce manual work or improve conversion

What do I need to bring with me?

You are comfortable managing a modern marketing tech stack. You’ll need deep expertise in Hubspot, Salesforce and Clay and understand how to connect those tools into a broader stack including Claude, Intercom, Qualified, GA, paid media channels, SEO/GEO tooling etc.

You are a technical leader with demonstrable experience using AI to deliver meaningful outcomes in a team environment.

You have a continuous improvement mindset. You proactively assess the effectiveness of current processes, propose, and implement improvements.

You have a strong sense of ownership and can connect the dots across departments, bring people together to solve problems, and communicate the impact of activity.

You can lead and build a team. You have people-management experience and can quickly bring clarity and direction to a team that is new to the business, setting priorities and helping them do their best work from day one.

You lead beyond your direct reports. You act as the marketing subject-matter expert for the wider business, influencing and bringing together teams across Marketing, Revenue, Product and RevOps, even where you have no formal authority.

You think account-first. You understand account-based models and can lead the shift from lead-focused to account-focused marketing, shaping the scorecard, reporting and activation that go with it. Experience in an enterprise-focused business is a plus.

Conditions