Director, HPV Global Vaccines Marketing, HCC Strategy & Activation

Description

The company develops medicines and vaccines and works with governments and payers to help patients get access to them.

The Global Vaccines team works toward eliminating HPV-related cancers and diseases worldwide. HPV means human papillomavirus.

The HPV vaccine business is expected to grow significantly over the next 5 years, driven by rising demand from adult women, adult men and adolescent boys.

This global marketing role owns the worldwide healthcare consumer (HCC) strategy for the adolescent and adult vaccine business.

You will report to the Executive Director in a highly visible leadership position, working with global, regional and local teams across divisions and functions, plus external agency partners.

Responsibilities

• Shape the HCC strategy for each priority patient group, turning consumer insight into clear strategic choices, quarterly and annual priorities, and measurable results.
• Align HCC and HCP channel strategy with the HCP strategy lead.
• Work with the cross-functional team and agency partners to surface consumer insights and market trends that inform global strategy.
• Own global HCC activation across the vaccine adoption funnel (awareness, familiarity, intent and conversion) and help markets run omnichannel activation.
• Define leading and lagging indicators for targeted activation together with the cross-functional team and agencies.
• As L3 champion, use the company's marketing framework to keep segmentation, personas, content, channel strategy and the customer experience plan consistent, so every resource and tactic delivers the intended experience.
• Drive the master brand HCC global campaign with creative agencies, responding to consumer insight and working closely with key markets and regions. Build key and core supporting campaign assets for market needs.
• Expand the HCC influencer global platform with creative and media agencies, using in-market experience and insight from key markets and regions.
• Manage creative and media agencies day to day, directing work from insight and brief through development, approval and delivery.

Requirements

• Required: a bachelor's degree (BA or BS).
• Preferred: an MBA or MS.
• At least 7 years of brand marketing experience.
• At least 10 years of progressive experience in vaccines or biopharmaceuticals.
• Strong leadership and collaboration, including influencing with and without formal authority across functions.
• Proven success in global marketing or commercial strategy roles.
• A strategic, innovative mindset, a drive to learn and a pursuit of excellence.
• Clear, confident verbal, written and presentation communication.
• Comfort working through ambiguity to overcome challenges.
• Ability to absorb large volumes of information, distil it into concise messages, and make data-driven decisions using analytics.
• Proven expertise in customer-centric brand building, agency management and global campaign development, delivery and localization.
• Ability to work in a hybrid setup with colleagues across different locations and time zones.
• Full compliance with local, national and company policies, rules and regulations.
• Required skills: agile methodology, brand messaging, creativity, digital marketing, direct marketing, financial acumen, market development, market research, pricing strategies, professional networking and strategic thinking.
• Preferred: global, country and/or regional marketing experience.
• Preferred: vaccines commercial experience, ideally in sales and marketing.
• Preferred: a track record of competing in different markets and developing new markets or channels.
• Preferred: knowledge of digital platforms for consumer engagement and analytics.
• Preferred: commercial input on business readiness reviews, market research and agency partner management.

Conditions

Based in Upper Gwynedd, PA or Rahway, NJ. The primary location is North Wales (Upper Gwynedd), Pennsylvania, USA.

Hybrid work arrangement.

Travel requirement of 10%, and up to 20% of time may include travel to Rahway or Upper Gwynedd.

Regular employee status with no shift specified.

No relocation support and no visa sponsorship.

A valid driving license is not required. Hazardous materials: not applicable.

Salary range at the primary location: $190,800.00 to $300,300.00. Placement within the range depends on education, qualifications, certifications, experience, skills, location, government requirements and business needs.

Applications close at 11:59:59 PM on 11/6/2026, the day before the 11/7/2026 posting end date.

The company welcomes candidates from diverse backgrounds and offers accommodations during hiring on request.

Benefits

• Eligible for an annual bonus and long-term incentive where applicable.
• Medical, dental and vision coverage, plus other insurance for you and your family.
• Retirement benefits, including a 401(k).
• Paid holidays, vacation, compassionate leave and sick days.