Director, Filler Customer Marketing, Allergan Aesthetics, Irvine, CA

Description

The role leads strategy and marketing for the Filler Collection, a franchise the company treats as strategically critical for Allergan Aesthetics and the company, with ownership of growth, market position, differentiation and long-term value.

The company develops, manufactures and markets aesthetics brands and products, including facial injectables, body contouring, plastics and skin care.

The position reports into the HCP business and works across marketing, sales, medical, access, supply and finance teams across the U.S.

Equal opportunity employer: US and Puerto Rico only.

Responsibilities

• Set the strategic direction for the Filler Collection and own its growth, market leadership and franchise value.
• Run end-to-end lifecycle and portfolio marketing, including launch strategy, indication expansion, packaging and market insight work.
• Prepare the organization and the filler category for several upcoming new product launches.
• Work with upstream marketing on product strategy, value propositions, evidence needs, positioning and commercial plans, from development through U.S. launch.
• Own the annual operating plan, marketing budget, demand forecast and resource allocation for the Filler Collection HCP business, making sure spend matches priorities and delivers suitable return.
• Lead market analysis and research to find trends, unmet needs and growth opportunities.
• Build and maintain strategic relationships with external experts and key opinion leaders, using their input in strategy, evidence, education, launch readiness and market-shaping work.
• Own business performance metrics, including their monitoring and reporting, and turn findings into recommendations for enterprise priorities, investment and senior leadership decisions.
• Chair and lead cross-functional Integrated Brand Teams that bring together HCP strategy, consumer marketing, field sales, medical, market access, supply chain, finance, analytics, operations and other channels across the U.S. customer base.
• Lead, develop and retain a high-performing marketing team and wider cross-functional group, covering talent planning, succession, coaching, performance management and skill building.
• Direct how agencies and external partners are used, with sound governance and delivery against business goals.
• Protect brand integrity in messaging, visual identity and customer experience on every platform.
• Own demand forecasting, supply planning and launch volume projections.
• Work with Supply Chain and other enterprise functions to shape and carry out supply, packaging and launch plans that protect continuity, meet customer needs and support growth.
• Own strategy and results across the full U.S. HCP and customer ecosystem, including injector segmentation, customer journeys, resourcing, clinical messaging, channel coordination and segment-level KPIs.
• Represent the Filler Collection HCP business with senior and executive leaders, presenting performance, strategy, launch readiness, investment choices, risks and opportunities to drive decisions.

Requirements

• A master's or bachelor's degree in marketing, business or a related field.
• 10+ years of progressive product, brand or marketing leadership experience, ideally in aesthetics, dermatology, medical devices or pharmaceuticals.
• A record of managing high-profile brands or franchises at global or regional level.
• Experience leading U.S. product launches and indication expansions, including cross-functional launch preparation, organizational readiness and work with upstream marketing.
• Skill in multichannel marketing across HCP, retail, CRM and digital or e-commerce.
• Strong grounding in customer segmentation, healthcare branding and digital engagement.
• Experience in a regulated industry such as pharma, medical device, aesthetics or consumer health.
• Advanced commercial and financial skills, including pricing, forecasting, P&L management and ROI analysis.
• Excellent leadership, communication and cross-functional collaboration skills.
• Ability to manage complexity, deliver commercial results and lead change in marketing programs.
• Strong analytical and strategic thinking.
• Experience overseeing budgets and managing vendors.

Conditions

Pay disclosure applies in locations with state or local pay transparency requirements. The posted base pay range is the company's good-faith estimate for this grade at posting; actual pay depends on factors including location and may fall above or below the range, and the range may change.

The role is eligible for the company's long-term incentive programs.

Any bonus, commission, incentive or other compensation is earned, vested and determinable only when paid, and the company may change it at its sole discretion, consistent with applicable law.

Equal opportunity employer and veterans and disabled-friendly.

Benefits

• Comprehensive benefits including paid time off (vacation, holidays and sick leave), medical, dental and vision insurance, and a 401(k) for eligible employees.
• Eligibility for long-term incentive programs.