Channel Marketing Manager

Description

The channel marketing manager drives regional channel growth, partner enablement and go-to-market work for Australia and New Zealand (ANZ). The role links product strategy, regional market needs and distributor execution to create demand, get partners ready to sell, and grow adoption of the company's solutions in industrial, infrastructure, energy, building automation and embedded system applications.

The position calls for solid channel marketing experience and a good grasp of the semiconductor market. Hands-on experience with Power, Analog and mixed-signal portfolios is preferred. You will work with sales, product groups, distributors, ecosystem partners and marketing teams on partner-led campaigns, solution positioning and market development programs with measurable business results.

Responsibilities

• Set the regional channel marketing strategy in line with global solution marketing and product group priorities.
• Build channel growth programs for distributors, mass-market customers and strategic partners.
• Find fast-growing application segments using TAM, SAM and SOM analysis, funnel data, distributor input and competitive intelligence.
• Design and run partner enablement programs so distributors and channel partners can sell the solutions well.
• Deliver product and solution training covering Power, Analog and mixed-signal portfolios.
• Produce partner materials: pitch decks, battle cards, application notes and sales playbooks.
• Create campaign kits, webinar content, roadshow materials and lead-generation assets.
• Run joint campaigns with distributors and channel partners to produce qualified opportunities and improve funnel conversion.
• Monitor campaign results, partner adoption, lead quality and revenue contribution to raise channel marketing return.
• Work with product groups, sales, FAEs and solution teams to define application-focused messages, reference designs and differentiated use cases.
• Back solution proposals with technical positioning, application block diagrams, BOM-level value analysis and competitive comparison.
• Turn complex Power, Analog and mixed-signal capabilities into clear value for channel partners and end customers.
• Lead regional go-to-market execution for channel-led growth, in line with global solution marketing priorities.
• Write campaign themes, messaging, value propositions, application examples and partner launch packages.
• Support mass-market initiatives, distributor readiness, webinars, trainings, MARCOM campaigns, roadshows, caravans and incentive programs with sales and channel teams.
• Set measurable targets for partner engagement, leads, opportunity conversion, revenue influence and design wins.
• Review distributor performance, channel coverage, customer segments and competitor activity to find growth areas.
• Carry out competitive analysis of target BOMs, power management architectures, analog signal chains and system-level alternatives.
• Gather and synthesise partner feedback, sales insights, customer requirements and product group input to sharpen positioning and campaign focus.
• Track partner-led funnel progress, campaign results, design-in activity, design-win influence and direct and indirect revenue using CRM and reporting tools.
• Use the data to improve channel programs, lift campaign conversion and prioritise high-value Power, Analog and mixed-signal opportunities.

Requirements

• Bachelor's degree in Engineering, Electronics, Electrical Engineering, Business, Marketing or a related field.
• 8+ years in channel marketing, product marketing, business development, technical sales or semiconductor solution marketing.
• Strong experience with Power, Analog and mixed-signal semiconductor products, covering power management, signal chain, interface, sensing, connectivity and embedded system use cases.
• Proven record working with distributors, channel partners or ecosystem partners on demand generation and market development programs.
• Ability to turn technical strengths into differentiated channel messaging, partner sales tools and customer value propositions.
• Demonstrated experience in go-to-market execution, campaign planning, partner enablement, funnel management and cross-functional work.
• Strong analytical, communication, stakeholder management and program execution skills.
• Ability to work effectively in a matrixed, cross-functional and multicultural setting.
• Preferred: experience with semiconductor distributors and channel partners in ANZ.
• Preferred: exposure to industrial automation, building automation, energy, infrastructure, IoT, metering, motor control or power conversion applications.
• Preferred: experience with co-marketing programs, distributor scorecards, partner portals, technical webinars and sales enablement initiatives.
• Key competencies: a channel-first mindset with a strong partner orientation.
• Key competencies: deep understanding of Power, Analog and mixed-signal market dynamics.
• Key competencies: skill at turning technical differentiation into commercial value.
• Key competencies: business acumen, funnel discipline and ROI-driven execution.
• Key competencies: strong influence across sales, product groups, distributors and marketing teams.
• Key competencies: results-oriented ownership with solid program management and execution discipline.