Cardiovascular Ultrasound & Structural Heart Product Manager

Description

This is a national commercial and clinical product role for cardiovascular ultrasound and structural heart, reporting to the General Manager of Ultrasound Canada.

You will work with Sales, Clinical Applications, Marketing, Service, and global product teams to grow the portfolio and build share in a fast-changing structural heart market.

The role is customer-facing and involves winning business. You work with some autonomy within set commercial policies, and your results are reviewed. You may change how you work as long as results meet standards for annual volume, margin, and compliance. You cover a medium-sized sales territory.

The company is a global medical technology and digital solutions business.

Responsibilities

• Set and carry out the national strategy for the cardiovascular ultrasound and structural heart portfolio.
• Spot market openings, customer needs, competitive threats, and new clinical trends.
• Write annual product and market plans that match national sales and business goals.
• Manage forecasting, demand planning, installed-base strategy, demo management, product lifecycle, and new product introductions.
• Work with sales leadership to grow market share and win competitive accounts.
• Track business performance and turn market and sales data into commercial priorities.
• Grow the company's presence in structural heart programs, including imaging for TAVR/TAVI, transcatheter mitral and tricuspid procedures, and left atrial appendage closure.
• Build relationships with multidisciplinary clinical teams, including cardiologists, cardiac sonographers, echocardiographers, interventional cardiologists, anesthesiologists, and cardiac surgeons.
• Learn how structural heart workflows are changing and find where advanced echocardiography can improve planning, guidance, efficiency, and confidence.
• Work with strategic customers and clinical leaders on market development.
• Build relationships with key opinion leaders and strategic cardiovascular accounts across Canada.
• Learn what customers need clinically and operationally, and turn that into commercial strategy.
• Give customer presentations, run executive discussions, workshops, demonstrations, and attend industry events.
• Develop reference-site and advocacy strategies with leading cardiovascular and structural heart programs.
• Act as the national subject-matter expert for field sales.
• Create value propositions, competitive positioning, objection-handling material, presentations, and other field resources.
• Support regional sales teams on strategic and complex competitive opportunities.
• Teach the commercial team about the product, market, clinical context, and competitors.
• Help sales staff explain the clinical and economic value of advanced cardiovascular ultrasound.
• Lead Canadian launch plans for new cardiovascular ultrasound products, software, probes, and clinical capabilities.
• Build launch strategies covering customer segments, positioning, sales enablement, clinical education, and market development.
• Work with global and regional marketing to adapt product strategies to Canadian healthcare.
• Give upstream product teams structured feedback from Canadian customers.
• Keep up with the competitive landscape and track advanced echocardiography, 3D/4D imaging, strain, automation, AI-enabled workflows, interventional imaging, and structural heart procedures.
• Turn competitive intelligence into clear recommendations for Sales and leadership.

Requirements

• Required: bachelor's degree in Business, Marketing, Life Sciences, Biomedical Sciences, Engineering, Medical Imaging, or a related field.
• Required: 5+ years of experience in medical devices, diagnostic imaging, cardiovascular care, ultrasound, or a related healthcare technology market.
• Required: a strong understanding of cardiovascular imaging and the clinical setting around echocardiography.
• Required: proven experience building and carrying out commercial strategies.
• Required: strong presentation and communication skills for clinical customers and senior healthcare stakeholders.
• Required: ability to work effectively across Sales, Clinical, Marketing, Service, and global product teams.
• Required: strong analytical skills and the ability to turn market and business data into commercial action.
• Required: ability to travel nationally to support customers, conferences, sales teams, and strategic opportunities.
• Desired: direct experience in cardiovascular ultrasound or echocardiography.
• Desired: experience supporting structural heart or interventional cardiology programs.
• Desired: experience with advanced echo technologies such as 3D/4D imaging, TEE, strain imaging, workflow automation, and AI-enabled applications.
• Desired: experience launching medical device or imaging products in the Canadian healthcare market.
• Desired: established relationships in Canadian cardiology, echocardiography, or structural heart communities.
• Desired: clinical background in echocardiography, cardiac sonography, cardiovascular technology, or another cardiovascular discipline, which would be an asset.
• Desired: experience in a large, matrixed medical technology organization.

Conditions

Reports to the General Manager of Ultrasound Canada.

Covers Canada nationally, with national travel required.

Relocation assistance is not provided.

Employees are expected to act with humility, build trust, lead with transparency, deliver with focus, take ownership, and always act with integrity.

Benefits

• Competitive salary and benefits from a large global organization.
• Total rewards designed to give you flexibility and support your ambitions.
• Career opportunities in a culture focused on care, collaboration, and support.