Brand Marketing Manager - Must bilingual in Korean

Description

The company sells in beauty, skincare, or consumer packaged goods, and this role covers brand growth across national retail and distribution channels in North America.

You will drive go-to-market strategy, retail activation, and integrated marketing to lift sell-through and strengthen brand equity, and you will connect brand storytelling with retail results.

The role sits within the marketing team.

Responsibilities

• Build the annual brand marketing strategy and growth roadmap.
• Plan go-to-market activity for new product launches.
• Set brand positioning, messaging, and how the brand differs from competitors.
• Provide input to the brand P&L for marketing spend.
• Lead integrated campaigns across digital, social, influencer, and retail media.
• Manage creative agencies and external partners.
• Oversee paid media performance and return on ad spend.
• Track KPIs such as sell-through lift, traffic, and brand awareness.
• Manage relationships with national retail accounts such as Ulta, Target, Costco, and specialty beauty retailers.
• Plan in-store activations, promotional calendars, and secondary placements.
• Bring marketing strategy into line reviews and retailer presentations.
• Align digital campaigns with retail sell-through.
• Work with Sales, Operations, and Finance on demand planning.
• Coordinate with global brand teams on product updates and messaging.
• Align DTC and marketplace activity with the e-commerce team.
• Keep brand messaging consistent across all channels.
• Analyse sales and marketing data to find growth opportunities.
• Track promotional ROI and trade marketing efficiency.
• Produce executive-level reports and performance insights.

Requirements

• Fluency in Korean and English is required.
• A bachelor's degree in marketing, business, or a related field.
• At least 5 years of brand marketing experience in beauty, skincare, or CPG.
• Experience with national retailers is strongly preferred.
• A solid grasp of retail marketing and trade promotion.
• A track record of managing product launches.
• Strong Excel skills and comfort interpreting data.
• Strong leadership and communication skills.
• Preferred: experience with K-Beauty or expanding a brand internationally.
• Preferred: retail media experience, such as Ulta Media, Target Roundel, or Amazon Ads.
• Preferred: experience managing a multi-brand portfolio.
• Preferred: understanding of sell-in versus sell-through dynamics.

Conditions

Full-time, onsite role based in North America.

Base salary of $90,000 to $110,000.

Candidate information is kept confidential under EEO guidelines.

Benefits

• Performance-based bonus on top of base salary.