Marketing Manager, Alliances

Description

This is a new role on the alliance marketing side of a Canadian professional services company, where people and client relationships come first.

The company's professionals give clients advice and insight they can rely on, and it puts a high priority on personal and professional growth.

You will shape and run alliance marketing across Canada, working hands-on with the National Lead of Strategic Alliances.

Your work will build the company's brand, deepen partner engagement and speed up demand through events, campaigns and programs.

The role suits a energetic, resourceful marketer who works well with others and likes turning ideas into marketing work that makes a difference.

Responsibilities

• Lead and improve integrated marketing programs that widen reach, strengthen partner engagement and grow the pipeline.
• Work with Alliances leadership on joint marketing initiatives that create demand and revenue.
• Produce partner-facing enablement materials, co-branded assets and campaign content for joint go-to-market activity.
• Track program performance and turn the results into insights and ROI recommendations.
• Build trusted advisor relationships with Advisory leaders and key stakeholders, and shape marketing strategy and plans with them.
• Use market, client and best-practice insights to keep initiatives joined up, relevant and effective.
• Align initiatives with brand strategy to protect the company's reputation and market position.
• Work with the Marketing Centres of Excellence through planning, delivery and reporting.
• Manage budgets, apply best practices and run technology-enabled processes efficiently.
• Help build a collaborative, inclusive team.

Requirements

• A university degree in a related subject.
• 3-5 years of marketing experience at manager level or equivalent.
• A proven record of planning and running successful marketing plans and campaigns.
• A proven record of hitting marketing KPIs and delivering full funnel results.
• Strong business acumen and curiosity, with the ability to turn data into strategy.
• Excellent communication, stakeholder management and interpersonal skills.
• Strong project management and digital skills.
• Ability to set priorities and manage several tasks and deadlines at once.
• B2B or professional services knowledge or experience is an asset.
• Experience project managing and executing events is an asset.
• Success means upholding integrity, respect and collaboration in all your work and understanding clients' industries, challenges and opportunities.
• Success also means you are known as positive, professional and high quality, and you help adopt digital tools and keep learning.

Conditions

The salary range is $96,000 to $144,000 per year.

The company follows a blended model, so you will spend part of your time in the office, at client sites and working virtually, unless an accommodation or alternative arrangement applies.

Work arrangements can be adjusted for when, where and how you work to suit the role.

The company is an equal opportunity employer and will accommodate applicants who need help during the application process.

Benefits

• Competitive total cash pay tied to performance.
• Comprehensive benefits from your first day.
• Flexible personal time off.
• Reimbursement for wellness initiatives.
• Learning and development opportunities across services, industries and markets.
• Support for personal goals outside work and for local and national volunteer and charity events.