B2B Marketing & CRM activation Internship (f/m/x)

Description

Support the Global B2B Marketing team in creating, gathering and loading content for our B2B newsletters to increase the awareness on Accor as the expert for B2B solutions in hospitality. Work across all Global Sales segments to deliver key marketing assets, as well as support and marketing activities that generate meaningful connections with clients and promote Accor’s portfolio and services.

YOUR MISSIONS :

Creation of new content: image selection & resizing, copywriting.

Gathering content: content needed for B2B newsletters, find and adapt to the audience e.g. from B2C, brand marketing and loyalty teams.

Integration of content : creating newsletters and e-cards in Salesforce Pardot using gathered and created content including translations.

Collaboration with marketing agency: support in the briefing, delivery and proof-reading processes with our marketing agency.

Support B2B Marketing Managers in creating marketing assets in line with the company’s brand guidelines.

Track and report on the effectiveness of marketing collateral, providing insights and recommendations for improvement.

Assist the team by researching and sourcing the right content to be used in B2B adverts, campaigns and communications.

Requirements

• Sales, Tourism or marketing, communication degree
• Good communication skills in writing and spoken
• Native French, Fluent level of English spoken & written - additional language is a plus
• Excellent organization skills with the ability to multitask and work under pressure.
• Entrepreneurial spirit
• REQUIRED SKILLS AND KNOWLEDGE :
• Well organized and creative
• Proactive and autonomous
• Digital native able to understand the back office of technical platforms
• Team worker
• Candidates should be comfortable using creative design tools such as Canva/Adobe Photoshop, and PowerPoint, be familiar with emailing tools like Stripo, Mailchimp. Knowledge of Salesforce or Pardot is a strong plus.
• Additional Information
• Additional Information
• The position will be located in Paris (Issy Les Moulineaux) - training for 6 MONTHS
• EXPERIENCE NEEDED :
• Any experience as marketing coordinator or above.
• Any experience in Sales departments on communication and trade marketing
• We are much more than a global leader. We are 330,000 women and men who put people at the heart of everything we do, and we are driven by an unbounded passion for service and a desire to exceed expectations. Joining Accor means embarking on a unique human adventure to invent the hospitality of tomorrow.
• Your Accor experience begins now, so if you are up for a new challenge, and want to be a part of the best, then we want to hear from you!
• Your information will be kept confidential according to EEO guidelines.
• Company Description
• Why work for Accor?
• We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others.
• Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.
• By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.