Associate Director, U.S. Immunology Consumer Marketing - Dermatology

Description

The role leads launch planning, strategy and go-to-market execution for two Hidradenitis Suppurativa (HS) launches.

You will work with cross-functional partners such as Professional Marketing, Marketing Analytics and Business Intelligence, CI, PA, Medical Affairs, Medical and Regulatory Review, OEC and Legal to turn insights and the patient journey into unbranded and branded campaigns and messaging across channels.

You will also lead work with the strategic agency of record and the wider agency network on HS portfolio strategy.

You are the consumer marketing subject matter expert on patients, the brand and the product within the organization.

This role reports to the Consumer Director of Dermatology.

Responsibilities

• Lead launch strategy, go-to-market strategy and tactical planning for potential new indications, including representation within the IBT through Launch Strategic and Readiness Reviews.
• Build, manage and run marketing plans with external agencies, internal partners and leadership to meet business objectives and goals.
• Manage strategy and project development for DTC advertising covering disease education, brand awareness, acquisition and conversion across channels such as CRM, direct marketing, in-office, print, SEM, digital, mobile and broadcast TV, with a strong focus on web-based communications.
• Manage media planning with the company Media team and an external media agency.
• Coordinate with Public Affairs, Professional Marketing, Legal, Regulatory, Medical, Project Management, the ad agency, the digital and media agency and the database agency to keep consumer strategies consistent and promotional material compliant.
• Track marketplace trends affecting Consumer Marketing and apply data-driven insights on an ongoing basis.
• Lead competitive assessments and their implications for specific indications and patients.
• Measure campaign effectiveness and develop metrics to confirm positive return on investment and brand objectives.
• Improve patient experience so patients can better manage their conditions.
• Grow brand and product penetration, share and awareness.
• Track and manage the marketing budget.
• Deliver several marketing projects on time at once.
• Advance Consumer Marketing's innovation agenda by adopting new technologies, capabilities and ways of working to improve agility, efficiency and customer outcomes.

Requirements

• A BA or BS is required; an MBA is preferred.
• Pharmaceutical launch experience is preferred.
• You have 8+ years of consumer marketing experience, including significant media work and digital marketing; broadcast and media planning leadership is ideal.
• You are competent in creative development, positioning and optimization across the marketing mix.
• You have a proven record of leading and influencing cross-functional teams, including managing timelines and budgets.
• You understand the medical and clinical aspects of a pharmaceutical product and can apply them to marketing strategy and execution.
• You have succeeded in a matrixed organization, aligning work to brand objectives.
• You have led or supported strategic and tactical planning.
• You communicate well orally, in writing and in presentations, and you build good working relationships.
• You have taken part in local market and patient immersions and turned the insights into execution.
• You have worked with and managed multiple external agencies (advertising, digital and database) and internal cross-functional partners.
• You understand social media platforms and how to use them.
• You balance analytical strength with creative vision.
• You can influence senior management and work with all levels in a highly matrixed organization.
• You plan and organize well, work diligently, execute and follow through.
• You have a demonstrated record of high performance.
• You have proven experience leading people.

Conditions

Applies only to applicants in locations with pay disclosure requirements under state or local law: the posted base pay range is what the company believes in good faith it will pay for this role at posting, based on the job grade. Actual pay depends on factors including geographic location and may fall above or below the range, and the range may change.

Pay, bonus, commission, incentive and benefit amounts are not wages until earned, vested and determinable, and remain at the company's sole discretion until paid, subject to applicable law.

This job is eligible for long-term incentive programs.

The company is an equal opportunity employer, including for veterans and people with disabilities.

Open to US and Puerto Rico applicants only.

Benefits

• Eligible employees receive a full benefits package including paid time off (vacation, holidays and sick leave), medical, dental and vision insurance, and a 401(k).