Associate Director, Product Marketing

Description

This is a senior product marketing role in the CP and ESG division of the company, which makes Enablon software.

The role links product, sales, marketing, customer, partner and business development teams. You will help shape go-to-market strategy by spotting market opportunities, defining product direction, enabling sales and go-to-market teams, and supporting pipeline and revenue growth. You will write value-based messaging, work across functions, and act as both a leader and a subject matter expert.

Responsibilities

• Build clear product positioning, messaging, detailed buyer personas and other content that shows customer value across a buyer-journey sales cycle.
• Help carry out the go-to-market strategy for product and domain work.
• Run primary and secondary research on markets, customers and competitors to identify segments, buyer insights and new product opportunities.
• Lead messaging for new products and features, and support product managers with roadmap planning.
• Support marketing programs that build awareness, engagement and pipeline.
• Work with demand generation teams to plan and run campaigns that get strong responses.
• Support field sales, customer success and partner teams as they win new prospects and grow existing accounts.
• Equip sales, go-to-market teams and strategic partners to position the products.
• Offer thought leadership and fresh ideas, and share them with the wider market.
• Grow relationships with customers through advisory boards, user groups, corporate events and field activities.
• Lead cross-functional projects tied to corporate goals, with clear targets and outcomes.

Requirements

• Strong data analysis skills, with willingness to change direction when analytics show it is needed.
• Project planning and management experience on cross-functional, metrics-driven work.
• Ability to build relationships beyond marketing, especially with product, engineering, sales, customer success, services and operations.
• A consensus-building leadership style, with the ability to decide firmly and persuade others.
• Experience building relationships with industry analysts and other influencers such as associations, thought leaders and partners.
• 10+ years of B2B technology experience, ideally in EHS, sustainability, operational risk or ESG.
• 5 to 7 years of experience in product marketing roles.
• At least 5 years managing a global team.
• A bachelor's or master's degree in marketing, business, sales or a related field is preferred, or equivalent experience.
• Travel may be required, around 20 to 30%.
• You may be asked to attend an onsite interview at a the company office.
• Interviews must be done without AI tools or outside prompts, with virtual backgrounds removed. Use of AI-generated or third-party answers during interviews will disqualify you.

Conditions

Base salary range: $133,400.00 to $238,400.00 USD, based on the primary location of the role.

This role is eligible for a bonus.

Final base salary depends on skills, experience and the actual hiring location. Your recruiter can give details for the specific location during hiring.

Equal opportunity statement is not included in the source.

Benefits

• Medical, dental and vision plans, 401(k), FSA and HSA, commuter benefits, tuition assistance, vacation and sick time, and paid parental leave.
• Full benefit details are available on request.