Associate Director of Regional Marketing/Regional Marketing Lead (RML), Breast Franchise (Florida)

Description

This Associate Director of Regional Marketing role, also called Regional Marketing Lead (RML), covers Florida and sits within the US Breast franchise. The posting date is 20-Oct-2026.

You lead the company's commercial relationships with a core group of external scientific experts (ESEs) at national, regional and community level, all recognised leaders in breast cancer.

You will build and run regional marketing plans that follow the brand strategy and help drive commercial results locally.

You report to the Head of Customer and Disease Strategy for the US Breast franchise and work closely with brand marketing, field sales, medical, market access, national accounts and other functions to keep the franchise visible with key customers and thought leaders.

The role is field based and works alongside the Breast Oncology teams in Florida.

Responsibilities

• Write and deliver a Regional Marketing Action Plan (RMAP) that fits the brand's strategic priorities, targets commercial goals, produces insights and builds support from key outside thought leaders.
• Find and engage 35 to 50 national, regional and community ESEs, using scientific, communication and business skills to build advocacy for the brand.
• Support the brand and global teams on projects that need input, guidance or participation from US ESEs.
• Produce timely, practical customer insights that guide brand strategy, decisions and marketing work, and raise market barriers with leadership and partner teams when needed.
• Manage several program budgets, timelines and processes, following company policy and completing required training and certifications.
• Work with field sales leaders, account directors and brand partners to design and run local regional strategies and tactics suited to each area's needs.

Requirements

• Bachelor's degree, preferably in a relevant field.
• 5+ years in pharma or healthcare, with experience in at least one of: managed markets, brand marketing, sales or strategic planning.
• 3+ years of oncology experience.
• Strong interpersonal skills to engage ESEs, challenge them with hard questions and build strategic advocacy.
• Solid grasp of oncology business and care delivery, including large payers, GPOs, care across different practice settings, precision medicine and organized oncology customers.
• Marketing experience, including working with agency and vendor partners on complex projects, and the ability to spot regional marketing needs and lead them from plan to delivery.
• Ability to work with customer-facing field teams (sales, market access, medical) and home office teams (brand marketing, key customer engagement, global).
• Project management for advisory boards and regional tactics, taking assets through the MLR process, and managing operational plans and budgets.
• Track record of developing and delivering regional initiatives that meet brand strategic priorities.
• Ability to turn insights into strategic input for brand decisions.
• Preferred: experience in breast cancer.
• Preferred: in-line marketing or marketing agency experience (HCP marketing).
• Preferred: experience working with third-party vendors and agency partners.
• Preferred: MBA in a relevant field.

Conditions

Field-based role in Florida.

Overnight travel 50 to 70% of the time, including evening and weekend conferences when necessary.

The role can be filled at one of two pay bands, depending on qualifications.

Annual base pay ranges from $194,000 to $291,000, varying with market location, job-related knowledge, skills and experience.

Hourly and salaried non-exempt employees receive overtime pay for qualifying overtime hours.

This is an at-will position. The company may change base pay and other discretionary pay at any time, based on individual or team performance or market factors.

All qualified applicants are considered regardless of protected characteristics.

Benefits

• Short-term incentive bonus opportunity.
• Equity-based long-term incentive program for salaried roles.
• Retirement contribution for hourly roles, and commission eligibility for sales roles.
• Qualified retirement plan (401(k)).
• Paid vacation, holidays and leaves.
• Medical, prescription drug, dental and vision coverage under the terms of the applicable plans, with full details provided on offer.