Associate Director, Consumer Marketing - Multiple Myeloma

Description

The role leads consumer marketing strategy for Multiple Myeloma, aiming to raise disease awareness, deepen patient engagement, encourage treatment consideration and drive brand adoption across the patient journey.

You will work closely with cross-functional teams to turn patient and caregiver insights into customer-focused initiatives that are data-driven, measurable, compliant and aligned with business goals.

Strategy work covers patient segmentation, value propositions, messaging, creative campaigns, digital engagement and omnichannel programs.

Responsibilities

• Work with the Marketing Director and brand leadership to build consumer marketing strategies that support Multiple Myeloma business goals, including patient engagement, brand growth and financial results.
• Lead consumer marketing planning, using patient, caregiver and healthcare market insights to guide decisions and improve campaign performance.
• Define patient-centred segments, targeting, positioning, messages and value propositions for key audiences at each stage of the Multiple Myeloma treatment journey.
• Oversee integrated consumer campaigns across digital, social, paid media, CRM, advocacy and patient support channels.
• Guide the creation of consumer creative and educational content that speaks to patients and caregivers while staying compliant with regulatory and legal rules.
• Work with market research, analytics and customer insights teams to find unmet patient needs, assess campaign results and guide ongoing optimisation.
• Coordinate with medical, regulatory, legal, market access, patient services, sales and agency partners to deliver consumer initiatives smoothly.
• Lead new patient experiences, resources and support programs that aim to improve awareness, engagement and treatment adherence.
• Manage agency partners, budgets, timelines and delivery so consumer programs meet a high quality standard.
• Mentor and develop direct report(s), building collaboration, innovation, accountability and customer focus.
• Grow consumer awareness, patient acquisition, engagement and brand preference through measurable marketing initiatives.

Requirements

• A bachelor's degree is required. An advanced degree in Marketing, Business, Communications, Healthcare or a related field is preferred.
• You have 6+ years of pharmaceutical, biotechnology or healthcare marketing experience, including significant consumer or patient marketing work.
• Hematology experience is required. Multiple Myeloma experience is strongly preferred.
• You have a proven record of building and running consumer marketing strategies, patient engagement programs and omnichannel campaigns.
• Product launch experience is required, including planning and running consumer launches.
• You bring demonstrated skill in patient journey mapping, market research, segmentation, consumer insights and message development.
• You have led agency partnerships and managed integrated campaigns across digital and traditional channels.
• You understand healthcare compliance, regulatory considerations and promotional review processes.
• You have worked across multiple functions and influenced stakeholders at all levels of an organisation.
• You have strong analytical, communication, leadership and project management skills.

Conditions

US and Puerto Rico only.

Pay disclosure: for locations with pay transparency rules under state or local law, the base pay range is the range the company believes in good faith it will pay for this grade at posting. Actual pay within the range depends on factors including geographic location, and the company may pay above or below it. The range may change.

Bonuses, commissions, incentives, benefits and other compensation are not wages until earned, vested and determinable. They remain at the company's sole discretion until paid and may be changed as permitted by law.

The company is an equal opportunity employer that welcomes veterans and people with disabilities.

Benefits

• Comprehensive benefits including paid time off (vacation, holidays and sick leave), medical, dental and vision insurance, and a 401(k) for eligible employees.
• The role is eligible for long-term incentive programmes.