Assistant Vice President, Marketing Automation & Analytics

Description

The Credit group is a global business with teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney and Mumbai, serving clients worldwide with credit ratings and credit analytics.

One arm of the group issues independent credit opinions and research on corporate and sovereign issuers, financial institutions, and project and structured finance deals around the world. It rates more than 4,500 issuers and 68,000 securities and is one of the four largest credit rating agencies globally.

The other arm builds credit analytics solutions that help credit market decision makers act faster, with better information and more predictable results.

The Credit group is one of the company's largest and fastest-growing units. The Credit Marketing & Communications team is central to that growth, and the group gives you room to grow personally and professionally, with chances to make an impact across the business.

Responsibilities

• You will support the global Credit business as a senior individual contributor, owning the platforms, data and reporting frameworks that the wider marketing team relies on.
• Your work spans marketing automation, audience segmentation, reporting and data management, with the aim of making marketing more effective and efficient. The role offers a chance to drive operational excellence in one of the company's largest and fastest-growing units.
• Set the martech vision, strategy and roadmap for the global Credit business.
• Take full ownership of marketing technology platforms, covering strategy, integrations, governance, and expert-level administration and support.
• Act as the primary administrator for marketing automation platforms, handling system setup, access controls, enhancements and vendor relationships.
• Build and refine automation programs, campaign templates, lead scoring models, audience journeys and lifecycle frameworks.
• Help the marketing team run campaigns efficiently through the martech platforms.
• Track developments in automation, data management, analytics and martech practice, and find ways to improve capability, efficiency and performance.
• Own the marketing data architecture across platforms, including campaign tracking, source attribution, taxonomy and system integrations, so it supports business goals, reporting needs and future growth.
• Keep the marketing audience database current, accurate and standardized, by setting up governance processes and meeting applicable privacy rules.
• Lead audience segmentation strategy and governance across platforms to keep it consistent, relevant and compliant.
• Define, maintain and develop measurement frameworks, KPIs and attribution methods to judge marketing effectiveness and business impact.
• Mine the marketing database for audience insights that inform campaigns.
• Study funnel performance, campaign results and audience behavior to find areas for improvement, and make concrete recommendations.
• Combine performance data from multiple sources into central marketing and executive dashboards with clear visuals.
• Work with marketing stakeholders to turn insights into decisions on strategy, investment and ongoing improvement.
• Promote data-driven decision making across marketing by sharing insights, recommendations and thought leadership.

Requirements

• Bachelor's degree.
• 8+ years in marketing automation architecture.
• Hands-on experience in marketing automation, data management and analytics, with expertise in HubSpot, Pardot and similar martech platforms.
• Deep hands-on experience administering and configuring Pardot, HubSpot or similar platforms, and integrating them with Salesforce and related technologies.
• Solid grasp of lead management, routing and scoring.
• Experience with marketing intelligence and visualization tools such as Tableau, Power BI or Looker.
• Able to manage several projects at once, communicate clearly with stakeholders and set priorities to deliver quality work on deadline.
• Able to collaborate with colleagues and also work independently.
• Very detail-oriented, with a strong commitment to process-driven, precise execution of marketing work.
• Proven ability to turn data into actionable insights and recommendations.
• Strong problem solver who can work through ambiguity.
• Strong project management and communication skills.
• Genuine interest in marketing technology and analytics.

Conditions

Based in New York, with at least four days per week in the office.

The company works in a hybrid model, with four in-office days each week in most locations, and provides tools so teams can engage with global colleagues wherever they are.

Base salary range is $94,556.00-$138,674.00, with an incentive target of 15% annually.

If you receive and accept an offer, you must disclose your personal and related investments confidentially to Compliance. These are reviewed against the Code of Ethics. Any conflict of interest requires you to liquidate those holdings immediately. Depending on department and location, some employee accounts must be held with an approved broker, for example U.S. employee accounts. If that applies and your account is elsewhere, you must move your holdings to an approved broker.

The role sits with the US legal entity of the company's rating business.

Benefits

• 401k with a 100% match up to 6% of salary.
• Potential stock ownership.
• Life insurance paid by the company, at 1x salary plus commission.
• Medical, dental and vision cover, with potential premium discounts and company HSA contributions of up to $500-$2,000 a year on specific plans.
• Medical wellness incentives of up to $300-$600 a year.
• Company-paid long- and short-term disability insurance.
• Time off based on trust.
• 6-week paid sabbatical.
• 6-week paid family caregiving leave.
• Paid parental leave of 8-24 weeks.
• Adoption assistance.
• Leadership coaching and formal mentoring.
• A $1000 flex stipend each year for education and well-being costs.
• Tuition reimbursement.
• Charitable matching gifts.
• Dollars for Doers volunteer program and paid volunteering days.
• More than 15 employee resource and affinity groups.