Analyst, Marketing Science

Description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

The Marketing Science team encompasses a wide array of functions, but in general, we use data to provide our client’s marketing teams a competitive advantage with strategic and tactical insights, and define and measure the success of marketing programs.

As an Analyst, you will support functions across a wide array of Data Analysis and Operational needs, including:

Obtaining, managing and analysing marketing and business data, inclusive of:

Media reporting from digital channels, (i.e. costs, impressions, clicks, video metrics, conversions)

Business performance data – such as transactions, revenue, guest count

Media Mix Modelling (MMM) results

Primary Research, such as Ad tracking solutions, Brand Lift Studies

Test & Learns and Incrementality studies

3rd Party data inputs such as competitive spend, brand tracker metrics, and CRM lists.

Feeding into Measurement Frameworks, Learning Agendas, Data Visualizations, Models, and Project-Based Analysis:

Designing and managing data inputs from existing dashboards and media platforms.

Liaising with Activation Teams to assess results and identify opportunities for optimization.

Work with other MarSci team members to:

Ensure that a suite of dashboards and insights tools can be optimally purposed for reporting needs.

Set benchmarks and targets for campaign performance.

Contribute to test design and setup, including coordinating with internal and external parties.

Desired Attributes

You have at least 2 years of experience in analytics, media, or consulting roles. You have a track record of uncovering actionable insights from data. You have experience at, and are comfortable with, working at client-facing roles. You have the ability to stay on top of your workstreams and the prioritize the tasks on your plate.

As an Analyst, you have a background in data analysis, performance marketing, digital analytics, media planning/strategy, or something along those lines. You are generally what people would call a “numbers person”, and have a very high level of competency in Excel. Experience with dashboarding solutions such as Salesforce MCI, Looker, or Tableau is a plus.

You are a strong communicator – written, visually, and verbally. It will be part of your role to help non-data experts easily understand what the data is saying. You understand how to craft a narrative with information.

Finally, you take pride in the quality of your work, yet you remain curious and are never done learning. You work hard to earn and keep client trust, and you don’t sacrifice long-term value for short-term results

45,000 - 50,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.