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Workiva Inc.

Vice President of Product Marketing

  • Remote
  • 6+ years

Salary

$241,200/ year

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Description

The company runs a data platform for finance, risk and sustainability teams, built on one secure base so leaders can rely on their figures, spot risks earlier and move quickly.

You will bring to market technology that executives, boards and regulators depend on.

This role reports to the SVP of Marketing.

You will define and communicate how the AI platform changes the work of finance, risk and sustainability teams, from faster closes to results that hold up with boards, auditors and regulators.

You will shape the market story for the full product range across finance, sustainability and GRC, explaining why large organizations rely on the company and how AI is changing analysis, risk, compliance and leadership.

You will lead a global product marketing team of 30+ people and work between product, marketing and sales. You will turn innovation into clear narratives, feed market insight into product strategy and give go-to-market teams the messages and assets they need to build pipeline and win.

This is a highly strategic leadership role for someone who enjoys building teams, shaping markets and bringing advanced technology to customers.

Responsibilities

  • Define positioning and messaging that states the company's value and separates it from competitors for finance, sustainability and GRC buyers.
  • Lead the story of how AI is changing the way finance, sustainability and GRC leaders work and deliver results.
  • Lead, grow and coach a global team of about 30 product marketers, including recruiting and development.
  • Show the team how to use AI to speed up its work.
  • Build a team culture around strategic thinking, collaboration and high performance.
  • Own product marketing strategy across the platform, solutions and target industries.
  • Work with product management to turn releases into launches, narratives and momentum.
  • Align go-to-market and marketing plans with demand generation, brand, content and field marketing so the message reaches the right buyers.
  • Feed customer and market insight back into product direction.
  • Equip the global sales organization with insight, messaging and assets to build pipeline and close deals.
  • Build sales enablement materials, including playbooks, competitive intelligence, buyer insight and value frameworks.
  • Work with revenue leaders to raise win rates and accelerate growth.

Requirements

  • 15+ years in product marketing, including senior leadership roles at large enterprise SaaS companies.
  • A record of leading and scaling strong product marketing teams and developing people.
  • Deep experience in enterprise B2B go-to-market strategy, positioning and messaging.
  • Skill at turning complex technology and platform innovation into customer value.
  • Ability to build strong working relationships with product, marketing and sales leaders.
  • Proven results in sales enablement and revenue impact.
  • Excellent communication and storytelling skills.

Conditions

Travel of up to 25%.

Reliable internet access is needed when you work remotely rather than from a company office.

You can work from an office or remotely from any location within your country of employment.

All employees complete security and privacy training suited to their role, in line with company policy and regulatory standards.

The salary range shown is the low and high end for this role in the US. It may vary by location, and the actual offer depends on skills, qualifications, experience and other factors.

Hiring decisions do not consider age, race, religion, sex, disability, veteran status, sexual orientation, gender identity, citizenship status or any other protected characteristic, and reasonable accommodations are available to applicants with disabilities.

Benefits

  • A discretionary bonus, typically paid annually.
  • Restricted Stock Units when you join.
  • A 401(k) match and a broad benefits package.

Where you’d work

Fully remote

You can work from

  • United States

About the company

Workiva Inc.

  • Industry: SaaS

Also hiring in United States, Amsterdam, Netherlands, London, United Kingdom and 2 more places

16 of their 29 open roles are remote

Your chances

Worth a look before you spend an evening tailoring a CV for it.

  • 21 checks run
  • 2 red flags

Still hiring?

14 checks

No red flags

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7 checks

2 red flags

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Details11 facts · Role, Location, Compensation, Employment, Company
Seniority
VP / C-level
Type
Full-time
Industry
SaaS
Specialty
Growth
Region
United States
Pay period
Annual
Show 5 more factsShow less

Role

Category
Marketing
Specialty
Growth
Seniority
VP / C-level
Experience
15+ years

Location

Work model
Remote
Region
United States
Remote from
  • United States

Compensation

Salary
$241,200 / year
Pay period
Annual

Employment

Type
Full-time

Company

Industry
SaaS

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