UX and Product Leaders: Customer Research Workflows

Description

This paid study looks at how smaller organizations carry out customer research. It covers the tools they use, what prompts a switch, and how they spend. Findings will inform future product roadmaps and go-to-market plans, with a focus on what leads a team to adopt a new platform or keep its current one.

The session is a remote video interview. You will take the team through one recent research project from start to finish, covering the tools, how you handled the budget, and what shaped your purchase decisions. You will also review a few hypothetical messaging concepts and give honest feedback. It follows the format of a standard user interview, with some screen sharing to show your workflow.

The study is aimed at people who run or commission user research in their organization, such as product managers, UX researchers, marketing leaders, and consumer insights specialists. Strong fits often handle several roles and are directly involved in their team's software budget or buying decisions.

The company builds a pool of vetted human experts for AI work. Researchers, AI labs, and product teams use it to recruit, screen, and pay study participants across industries, languages, and skill sets.

Responsibilities

• Describe, step by step, how you carry out customer research from beginning to end.
• Explain the software you use now and the reasons you picked each tool.
• Outline how you split your budget and what prompts you to buy a new research platform.
• Respond to possible product messaging and go-to-market concepts.

Requirements

• Work in product, UX, marketing, or insights at a small organization.
• Have hands-on experience running or commissioning customer research projects.
• Take part in choosing tools or setting the budget for your team.
• Be able to join a remote video call to talk through your workflows.

Conditions

Pay is $21, paid once.

The interview is remote and held over video.