Supervisor, Marketing Science

Description

Agency:

Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

This job is for our agency Touché!

WHO WE ARE

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national, and global awards; And the title of agency of the year in Canada in 2015, 2017, 2018, and 2020!

We are continually reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital, and social media. We support our clients in all their media needs, from search engine marketing (SEM / SEO), business intelligence, programming, and distribution!

Touché! has refused to become a "big company, "choosing instead to be a "big start-up." Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team.

Touché! is the strength of a network, the agility of a start-up.

WHAT WE ARE LOOKING FOR

Marketing Science is responsible for guiding the insights and analytics practice for OM’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics and performance driven measurement. ​

As an Supervisor, Marketing Science, you contribute to the development and execution of the Marketing Science vision for our Clients. Reporting to the Group Director, Marketing Science, you are a senior strategic and analytic resource within the agency.

Main responsibilities

Thought leader for client teams with respect to data-led strategy, measurement and insight

Responsibility for key Marketing Science outputs per client:

Client Business Overviews

Measurement Frameworks

Learning Agendas

Data Visualization

Models

Insight development through direct data analysis

Authoritative communication with Clients; being a subject matter expert as it relates to Media Strategy, Measurement, and Insight, including testing, MMM, ROI, and competitive analysis.

Work with Strategy teams to identify and develop project-based initiatives

Carry out evaluation for analysts and senior analysts

Manage team priorities and workloads

Participate in internal projects to enhance company growth

Resolve technical campaign problems through quality control and campaign auditing

Participate in the coaching and development of team members

Contribution to test design and Setup, including writing test proposals and coordinating with internal and external parties

Be the main point of contact for client-side insights and analytics resources

Audience – Ability to develop and provide guidance to clients and internal teams on audience insights using large datasets. Familiarity with activating, reporting and insight generation for segmentation schemes necessary​

WE WANT TO KNOW YOU IF YOU HAVE

Client Management : 4+ years in a client facing role, and an ability to discover, interpret, and respond to their needs.

Digital Performance management : 4+ years measuring and optimizing Digital Media advertising

Statistical Analysis : Ability to apply common Statistical analyses in a media context, including concepts such as Correlation, Clustering, regression analyses,

Data and Marketing Technology : Familiarity with current Data and Martech solutions, particularly those associated with Google, Adobe, Facebook, DMPs, and analytics vendors. Fluency with concepts of database design and SQL

Digital and Data Marketplace : Understanding of publishers and platforms in the Canadian Marketplace

Digital Analytics : ability to develop and defend meaningful measurement of Digital media according to its purpose and role within the consumer journey

Offline Media: U nderstanding of the execution and measurement of offline channels

Media Planning : 4 years experience with Digital media, as well as experience with the roles, measurement, and process associated with offline channels

Media Strategy : Experience in contributing to plans from received objectives through Strategy, tactic selection, and measurement

Storytelling : Ability to translate data into action-based insights for our clients, informing and persuading as necessary, tailoring communication to a variety of audiences

Education : Post secondary education in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Advanced degree is preferred

Tools : Direct experience with, and proficiency in Standard and advanced data analysis tools and languages including Excel, R, Alteryx, Python, SPSS, SQL

Benefits

• Touché! is a great place to work with friendly and dynamic team members. Some perks when working at Touché!:
• Full complement of health benefits
• Extra time-off days throughout the year
• Team Building Gatherings! Touché! throws great events and treats its staff well for their hard work
• Rewards & Recognition program
• Social Committee and Health & Wellness monthly events
• Free breakfast, snacks, specialty coffees, and much more
• OUR PROMISE
• We want you to live an experience that matches your talent!
• We are committed to providing you with multiple learning experiences to continue developing your talent.
• We offer a work environment that promotes the sharing of ideas and opinions, fun, and success.
• We offer you competitive remuneration and benefits that will make you say that choosing us was the best decision
• &xa;&xa;
• $70,000 - $90,000
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.