Social & Creator Marketing Manager – DACH

Description

The company builds intelligent visual technology for homes and businesses. It was founded in 2009 by a group of engineers focused on smarter security.

Its products are used by millions of people in more than 110 countries and regions, and the company keeps entering new markets.

This role leads social and creator marketing for Germany, Austria and Switzerland.

You will set the DACH social and creator direction, turn global priorities into local plans, grow creator and community relationships, and improve results using performance data and consumer insight.

You will work with the Head of Marketing DACH and local and global teams, combining strategy with hands-on execution on Facebook, Instagram, TikTok, YouTube and LinkedIn. The goal is brand presence and creator partnerships that drive both brand and sales results.

The role lets you shape the approach within a fast-growing international brand.

Responsibilities

• Set the social and creator strategy for DACH, in line with global brand goals and regional business priorities.
• Translate global campaigns, product launches and brand initiatives into local social and creator activity across Germany, Austria and Switzerland.
• Run the regional channel plan on Facebook, Instagram, TikTok, YouTube and LinkedIn, covering editorial direction, content priorities, community work and performance, and test new platforms and formats as they emerge.
• Manage the DACH creator and KOL portfolio: find, assess, select, brief, maintain relationships and review results.
• Design creator partnerships for brand, launch, performance and affiliate goals, choosing the collaboration model that fits each objective.
• Build lasting relationships with the creators, influencers and partners who matter most in the region.
• Spot consumer, cultural, creator and platform trends in DACH, including the differences between Germany, Austria and Switzerland, and turn them into marketing opportunities.
• Set objectives and KPIs for social and creator work, manage regional budgets, and optimise content, partners and spend based on results.
• Coordinate with Creative, PR, Sales/Retail, Product and other marketing teams so campaigns run as one integrated effort.
• Give HQ teams and external partners supporting DACH clear briefs and regional market context.
• Apply AI tools to research, content, creator discovery, analysis and efficiency, and share what you learn with regional and global stakeholders.

Requirements

• You have 4+ years of experience in social media, creator or influencer marketing, digital marketing or a closely related field.
• You have built and run social or creator strategies, not just individual campaigns.
• You know the DACH social, creator and digital landscape well, with hands-on work on Facebook, Instagram, TikTok and YouTube, including their formats, audiences and measurement.
• You have found, assessed, briefed and managed creators or influencers.
• You understand how social and creator work supports both brand building and commercial goals.
• You are analytical and commercially minded, and you use performance data and KPIs to improve activity and spend.
• You communicate well, build relationships and manage stakeholders effectively.
• You work comfortably across regional and global teams in an international setting.
• You are entrepreneurial, self-reliant, proactive and hands-on.
• You speak German at native level and English at a proficient level, in both writing and speaking.
• You use AI tools confidently to improve quality, speed and effectiveness while keeping strong human judgement and brand standards.
• Experience in consumer electronics, technology, e-commerce, smart home or another fast-moving consumer category is an advantage.

Conditions

The role covers Germany, Austria and Switzerland.

Benefits

• An open, relaxed team culture where shared success is celebrated.
• A flat structure: you own your work and can put your own ideas into practice.
• A competitive benefits package that reflects what you achieve.