SEO/AEO Content Strategist

Description

About the company

The company is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At the company, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for an analytical, creative, and resourceful SEO/AEO Content Strategist to help grow the company’s visibility and authority across both traditional search engines and emerging answer engines such as ChatGPT and Google AI Mode.

This person will help research, identify, and execute content opportunities across the company’s owned properties to improve organic search and AI visibility. They will combine hands-on content creation, optimization, and refreshes with data-driven research to identify high-impact opportunities across the blog, landing pages, transactional pages, YouTube, and other relevant surfaces.

The ideal candidate combines strong content writing skills, editorial judgment, and SEO expertise. You’re curious about how AI is changing user behavior and content discovery, and you’re comfortable moving between strategy and execution. You use data and AI tools to scale content production while maintaining a high bar for quality. Above all, you always put the customer first.

Responsibilities

• Help shape and execute the company’s content strategy across owned properties to grow organic visibility, qualified traffic, and authority across traditional search engines and AI answer engines like ChatGPT and Google AI Mode.
• Conduct keyword, competitive, and search-intent research to identify high-impact topics, content gaps, and opportunities to improve the company’s organic visibility, AI citations, and qualified traffic.
• Write, optimize, and refresh high-quality content across the company-owned properties, including the blog, landing pages, transactional pages, and YouTube. Apply SEO/AEO best practices to help independent retailers and small business owners discover the company and find answers to their questions.
• Analyze content performance across organic traffic, keyword rankings, conversions, AI visibility, and citations to inform the company’s broader SEO/AEO content strategy. Translate insights into actionable recommendations and communicate performance and progress to key stakeholders.
• Optimize content structure, internal linking, and on-page SEO to help search engines and AI platforms discover, understand, and cite the company’s content.
• Build and optimize AI powered workflows to streamline research, drafting, content enrichment, optimization, and publishing while maintaining editorial standards and content quality.
• Partner closely with Brand, Social, Product, Community, and Engineering to strengthen the company’s authority and build a consistent, differentiated source of information about wholesale and independent retail.

Requirements

• 4-6 years of experience in SEO, content marketing, editorial strategy, or a related field.
• Proven track record of growing organic traffic, AI visibility, and conversions.
• Strong foundation in SEO and content marketing, with working knowledge of AEO and how AI platforms discover, retrieve, and cite content.
• Excellent writing, editing, and storytelling skills, with the ability to translate complex topics into clear, engaging, and useful content for small business audiences.
• Highly analytical, with experience using performance data to identify opportunities, prioritize initiatives, and measure the impact of content on business outcomes.
• Proficiency with SEO and analytics tools such as Google Search Console, SEMrush, Conductor, and AI visibility platforms; able to independently analyze performance and develop recommendations.
• Experience with content automation platforms such as AirOps, or building AI-powered workflows to improve content workflows, automate repetitive tasks, and scale execution, is a plus.
• High agency and resourcefulness, with the ability to work independently, navigate ambiguity, and collaborate effectively across teams.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced, evolving environment.

Conditions

New York: the pay range for this role is $118,500 to $163,000 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Hybrid the company employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why you’ll love working at the company

Flexible paid time off, plus company-wide recharge days

Paid parental leave up to 16 weeks

Comprehensive health coverage, with options varying by location

Fertility and family-building benefits through Carrot, including a lifetime reimbursement allowance

Mental health support and coaching through Modern Health

Stipends to support your professional development, wellness, and work from home needs

Employer-sponsored retirement plan, dependent on country of employment

We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about the company and our customers, you can read more on our blog .