Senior Strategic Field Marketing Manager, West

Description

Who We Are

Serval is the AI-native enterprise service management platform that automates the work legacy IT service management tools only track. Our AI agents build the automations that power employee support, then resolve requests against them instantly—helping teams across IT, HR, finance, legal, and beyond automate work within one governed platform.

Companies including Fox, Live Nation, Notion, Ramp, and Lucid Motors run on Serval. Headquartered in San Francisco, we’ve raised $277 million from investors including Sequoia Capital, Redpoint Ventures, First Round, General Catalyst, and Elad Gil, most recently a $150 million Series C at a $3 billion valuation.

We’re building a team that moves quickly, takes ownership, and wants to make a meaningful impact on how the world’s largest organizations work. Come help us build what’s next for enterprise service management.

Role Overview

The opportunities that matter most are often the hardest to get in front of. As our Senior Field Marketing & ABM Manager you'll partner directly with Strategic Sales to run high-impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts. You’ll challenge the status quo in field marketing to create unique experiences and moments that open doors, build trust, and move deals forward.

This role will grow with our West Coast presence—expect increasing scope, budget, and responsibility as we scale.

Responsibilities

• Define the West Coast go-to-market strategy for field programs: what we do, where we show up, and how we win in this market.
• Design 1:1, 1:few, and 1:many field marketing experiences [regional dinners, happy hours, hackathons, out of the box experiences, etc] that align to active opportunities and target accounts.
• Orchestrate ABM programs with Strategic accounts across channels: direct mail, events, digital, gifting, & content.
• Partner with Sales to understand territory priorities, account dynamics, and pipeline gaps - then actively participate in deal strategy, not just event execution.
• Track impact through account engagement, pilots started, velocity, and closed-won revenue.
• Create tight feedback loops with Sales leadership to continuously improve territory strategy and program effectiveness.
• Test unconventional tactics. Push boundaries. Try things that make people's jaws drop.

Requirements

• Creative and opportunistic. You see an opening where others see a closed door. You know that breaking through to hard-to-reach accounts isn't about budget, it's about timing, creativity, and understanding what matters.
• Allergic to "best practices" that produce mediocre results. You'd rather test something bold than execute something safe.
• A doer, not a delegator. You're equally comfortable building a Salesforce report, negotiating with a venue, or sending a llama with an invite around its neck to a CIO's office.
• 5-7+ years experience in field, experiential, and ABM marketing.
• Proficiency with Salesforce, Hubspot (or similar), and intent tools (6sense, Demandbase, or similar).
• Proven track record of running regional field programs, account-based campaigns, or growth programs that drove measurable pipeline and revenue.
• Strong data analysis skills. You can build reports, interpret metrics, and make data-driven decisions.
• Deep experience partnering with Sales teams and marketing to Enterprise and Strategic companies.
• Creative thinker who can turn a vague goal into a concrete, compelling plan and crush the execution.
• Comfortable moving fast, experimenting, and adjusting in real time.
• Strong collaborator who earns trust with Sales quickly.
• Comfortable with 25% travel, up to 50% seasonally.
• Previous experience marketing to IT, Engineering, or Security leaders

Benefits

• Impact : Be a key player in shaping the success of our product and company.
• Growth : Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
• Culture : Join a culture that values innovation, ownership, accountability, and fun.