Senior Salesforce Marketing Cloud Automation Specialist

Description

This role sits in the company's digital lab and focuses on building patient-facing 1:1 marketing programs.

The company develops medicines in immunology, oncology and neuroscience, and also offers aesthetics products.

Responsibilities

• Build, quality-check and run complex omnichannel programs for brands, including base journeys and intricate trigger programs that send the right message to the right person, at the right moment, through the right channel.
• Make sure campaigns in the marketing automation platform are built, tested and launched accurately and on schedule. Write, review and circulate standard quality control documents and follow the process so records are accurate and complete.
• Lead and manage junior team members day to day, and quality-check their programs.
• Track email deliverability across domains for every brand campaign. Recommend ways to improve deliverability, fix IP reputation problems and secure inbox placement.
• Find problems, determine their root causes and recommend fixes for campaign builds, IP reputation and deliverability.
• Take part in agile work covering design, build, QA and continuous improvement. Keep documents current under the department's document management rules.
• Shape targeting, personalization, audience segmentation and dynamic content to improve the customer experience. Design and run test plans, pick winners and proactively suggest optimizations that improve deliverability, reach and engagement.
• Lead internal and external partners in planning, running and refining email, direct mail and media campaigns. Work with Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and digital agencies.
• Deliver excellent service that meets or beats brand expectations. Report project progress and risks to the Associate Director.
• Track 1:1 marketing and email best practices and new technology through professional groups, industry seminars and conferences. Recommend to the Associate Director how the company can apply what you learn.

Requirements

• Holds a bachelor's in business or marketing, or has equivalent experience.
• Has 5 to 8 years of experience with Salesforce Marketing Cloud, database marketing, CRM, email, digital, direct mail and 1:1 marketing.
• Salesforce Certified Marketing Cloud Engagement Specialist preferred.
• Thinks strategically and executes plans well, exceeding stakeholder expectations and project goals.
• Works independently without day-to-day supervision.
• Leads several projects at once in a demanding, changing environment. Manages projects with clear judgment, sets priorities and hits delivery dates.
• Communicates well with both business and technical people, and delivers strong client service and project management.
• Understands database, email, digital and 1:1 marketing concepts and best practices.
• Analyzes information carefully, asks good questions and applies what is learned.
• Works proficiently in MS Excel, SQL and HTML/CSS.
• Communicates clearly in writing and speech and builds good working relationships.
• Brings an all-for-one attitude to team goals and priorities.
• Builds relationships that help the team perform better.
• Picks up new ideas quickly, sees the core of a problem and changes course when needed.
• Pushes for higher standards and is never content with the status quo.
• Builds a learning environment and welcomes suggestions.
• Values others' ideas, encourages innovation and turns it into practical results.

Conditions

The pay range below is the base pay the company expects in good faith to offer for this role at posting, based on the job grade. Actual pay depends on factors such as location and may fall above or below the range, which may change.

This role is US and Puerto Rico only.

Any bonus, commission, incentive, benefit or other pay is at the company's sole discretion until paid, and may change under applicable law.

The company is an equal opportunity employer that welcomes veterans and people with disabilities.

Benefits

• Paid time off covering vacation, holidays and sick leave.
• Medical, dental and vision insurance, plus a 401(k), for eligible employees.
• Eligible for long-term incentive programs.