Senior Product Manager, Loyalty, Retention and Growth

Description

The company is building a global digital sports platform where fans can buy licensed fan gear, jerseys, lifestyle and streetwear, headwear, and hardgoods, collect trading cards, memorabilia, and digital assets, and bet through a sportsbook and iGaming platform still in development.

The company has a database of over 100 million global sports fans, around 900 sports properties including leagues, players associations, teams, colleges, and retail partners, 2,500 athletes and celebrities, 200 exclusive athletes, and more than 2,000 retail locations. It employs more than 22,000 people.

The collectibles unit is the global home for trading cards, sports memorabilia, and digital collectibles across three platforms. Promotions, campaign orchestration, and loyalty are central to winning new collectors, keeping them engaged, and bringing back lapsed ones.

This senior product manager role owns the promotions and loyalty roadmap, focused on rewarding the right behavior at the right time for the right collector. The role covers promotional and referral capabilities and how they combine into lifecycle campaigns across the three platforms.

The role reports to the Senior Product Director, Growth, and works mainly with the Lifecycle team, alongside Acquisition, Engineering, and Analytics.

The role owns promotional, orchestration, referral, and loyalty strategy across all three platforms, influences acquisition, engagement, retention, and reactivation results, and is the main product voice for lifecycle and loyalty investment, setting priorities for both internal and vendor technology.

Responsibilities

• Own the promotions roadmap across the three platforms, covering how offers, credits, and rewards are created, targeted, and fulfilled
• Set the roadmap for campaign orchestration so lifecycle and marketing teams can build and launch timely, targeted campaigns across the collector lifecycle
• Own the referral experience from strategy through delivery and optimization
• Define and evolve the broader loyalty strategy, showing how promotions, rewards, and referrals work together to deepen collector engagement
• Work closely with Lifecycle to turn campaign and retention goals into product requirements, and with Acquisition to make sure promotional mechanics support growth and conversion
• Work with Engineering to choose the right technical approach for each capability, weighing internal build against third-party tools
• Work with the central platform organization to keep its roadmap and capabilities aligned with the business's growth needs
• Build in the controls these capabilities need in practice: targeting precision, budget management, fraud and abuse prevention, and compliance
• Define success metrics for promotional and loyalty programs and use them to set priorities
• Lead across functions, aligning marketing, engineering, finance, and other teams without formal authority

Requirements

• 6+ years in product management, with substantial work in CRM, lifecycle marketing, loyalty, or promotions
• A record of owning a roadmap that spans several stakeholder teams and technical systems
• Experience weighing internal builds against adopting third-party tools and making the call
• Strong grasp of campaign orchestration, segmentation, and event-driven marketing systems, and a record of using them to lift engagement
• Excellent cross-functional leadership and stakeholder management
• Experience designing programs that account for budget, fraud, and compliance
• Preferred: experience in marketplaces, e-commerce, or live commerce platforms
• Preferred: familiarity with sports, collectibles, or fan engagement ecosystems
• Preferred: experience designing or launching a referral or loyalty program from the ground up
• Preferred: experience with marketplace or seller-side incentive models

Conditions

The base salary range is $160,000 - $200,000 USD for New York City only and may not apply in other locations

The range covers base pay only, not short-term or long-term incentive compensation

Base pay is set using location, experience, qualifications, and training as part of the total compensation package

The company will never ask candidates for money, banking details, or other sensitive personal information during interviews

Benefits

• Benefits details are published on the company's benefits site